Essentials of Business Communication (MindTap Course List)
Essentials of Business Communication (MindTap Course List)
11th Edition
ISBN: 9781337386494
Author: Mary Ellen Guffey, Dana Loewy
Publisher: Cengage Learning
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Chapter 8, Problem 14CT
Summary Introduction

To determine: The similarity and difference between direct-mail and e-mail sales messages.

Introduction: The e-mail and direct sales are the messages that are sent for the promotional purposes.

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How are direct-mail and e-mail sales messages similar, and how are they different?
Detailed explanation and steps on how to create effective and ethical direct-mail and e-mail sales messages?
What is E-mail marketing?
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