Essentials of Business Communication (MindTap Course List)
11th Edition
ISBN: 9781337386494
Author: Mary Ellen Guffey, Dana Loewy
Publisher: Cengage Learning
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Chapter 8, Problem 8.14AAC
Summary Introduction
To determine:
A sales letter.
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Q3 (a) Why do we need to include a buffer in a Bad News message?
(b) Draft a Persuasive message based upon your personal experience using AIDA Model. Make sure that your drafted message specifically highlights all the components of AIDA.
11-
A sales executive needs to get immediate feedback from his customer. Identify which of the following form of communication will get him such a feedback immediately.
a.
Telephone
b.
Business Letter
c.
E-mail
d.
Non-verbal communication
16. In the context of levels of products, the ___ product promises the target audience a benefit they will receive if they perform the behavior.
17. It refers to the WHERE and when your MESSAGES will appear.
18. What you WANT TO COMMUNICATE, inspired by what you want your target audience to do, know and believe.
19. Something you want your target audience to KNOW.
Chapter 8 Solutions
Essentials of Business Communication (MindTap Course List)
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Similar questions
- Which of the following is a key aspect of a communication action plan? I. careful consideration of change targets, II. deliberate change messages, III. pre-specification of change messages, IV. timing and frequency of the message(s) a. I, II and III b. all of the above c. II and IV d. Iarrow_forwardIn this letter, you will give bad news to the reader. Your message should buffer bad news, present valid reasons for the refusal, de-emphasize the bad news, and close positively. 1. You must have the buffer, reasons, bad news, and closing (in this order) 2. Letters should be formatted using the block letter style guide Today you’ve received a solicitation from a well-meaning service organization, Making Caring Cities (MCC). MCC is inviting your company, Martinez Wealth Management, to be a featured sponsor of its annual Fix It Fair, which has volunteers from all over the city contributing one day’s labor to helping their less fortunate neighbors with yard work, home repairs, and other tasks. Your contribution of $1,000 will help pay for the volunteers’ t-shirts (on which your company’s name will appear), the supplies, and the picnic that will follow the day’s work. Any employees who volunteer will have the satisfaction of knowing they helped make someone’s home safer and more…arrow_forward9. Safiya wants to write a persuasive message that aims to convince her audience to re-examine long-held opinions and to consider the possibility of new ways of thinking. Safiya is writing a: * A. persuasive request for action B. persuasive presentation of ideas C. persuasive claim and request for adjustment D. persuasive sales and marketing message E. persuasive goodwill messagearrow_forward
- Write a powerful one-sentence that is about online trolls, fake news, and online dangers. give at least 3 powerful one-sentence about the topics that can be used in a print ad, THANK YOU!arrow_forwardWhich of the following statements is not correct? a. In the era of technology and internet, companies often collapse in combinirig communication channels to deliver a clear and consistent message. b. To have a consistent and clear message delivered by company, messages should be prepared by different departments of company. c. Coordination between ditferent groups or dvisions in company leads to a more consistent and clearer message to be delivered to customers. d Diverping messagis from different sourtes of media may cause contused customersarrow_forwardWhich of the following is a key aspect of a communication action plan? I. careful consideration of change targets, II. deliberate change messages, III. pre-specification of change messages, IV. timing and frequency of the message(s) Question 11Answer a. I b. all of the above c. I, II and III d. II and IVarrow_forward
- 28*. The goals of writing routine replies and positive messages include being clear and brief, explaining your points of view without misperception and reassuring the reader. Also, to have the reader read the message, understand it, and view the information positively. It is also required to deemphasize any negative elements, build a good image of the writer and their organization and cement a good relationship between the writer and the reader. How many idea/ideas is/are correct? * A.One idea is correct B.Two ideas are correct C.Three ideas are correct D.Four ideas are correct E.All the ideas are correctarrow_forwardBusiness messages are different from college essays, term papers, and messages to friends. They are: Select one: a. Purposeful b. Long c. Expensive d. Writer oriented e. Shortarrow_forwardWhich of the following is a Communication Objective? To increase media impressions by May. To enhance recall of key messages among pediatric nurses by 15 percent by the end of March. To double the number of influencers. Raise awareness of the benefits of a good diet for overall health. Which of the following is an example of a Strategy. To conduct three special events. To enhance social media presence. Enhance relationships with primary public by enhancing social influencers with message dissemination. To conduct a launch event with earns media attention. . …………………….publics are those to whom you will direct your messages. These publics are the specific publics to be named in the Communication Objectives. Secondary Strategic Focused Stakeholder Primary Communication Objectives should be build around outcomes rather than outputs. Communication Objectives should be build around outcomes rather than outputs. Sometimes Always Never An……………………. is a tactic, a…arrow_forward
- 14- In which stage of communication, the sender changes the idea into a message which can be understood by the recievers? a. Encoding b. Channel c. Feedback d. Decodingarrow_forwardEssay form, 350-500 words please. Why is it especially important in marketing and sales messages to avoid implying offers or promises you cannot fulfillarrow_forwardAs CEO of your company, you are drafting an email to persuade your managers of the need to minimize wastage of paper, power, and other resources in order to reduce the company's carbon footprint. Would you use the direct approach or the indirect approach in organizing this message? Justify your choice. Draft the message using AIDA format and your chosen approach.arrow_forward
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