Essentials of Business Communication (MindTap Course List)
11th Edition
ISBN: 9781337386494
Author: Mary Ellen Guffey, Dana Loewy
Publisher: Cengage Learning
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Chapter 8, Problem 8.15AAC
Summary Introduction
To determine:-
A sales message, a letter or an email providing an enticing but accurate explanation of the service of Fair & Fresh Farming website, inviting the reader to subscribe to its services.
Introduction:-
Sales messages apply not only to well-established channels like TV and radio, but also to modern methods of media like online marketing and social media. Whether the sales manager does his job through traditional or non-traditional methods, one thing is common he has to persuade the clients, readers or consumers and reach all of them with a balanced approach.
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URL Links:
• https://www.genesis.com/worldwide/en/main.html• https://www.genesishouse.com/us/en/nyc/index.html• https://media.genesis.com/news/all/genesis-house-new-york--a-sophisticated-
Genesis Motor is a division of the South Korean vehicle manufacturer Hyundai Motor Group. Please visit the Genesis Motor and Genesis House websites and read the relevant press release. Then answer Questions 1.1 and 1.2.
Question 1.1:
Car shoppers are looking for more personalized and enriching experiences to satisfy their needs. Using company information from the above links, please identify and critically discuss the marketing strategy of Genesis Motor, including its market segmentation, targeting, differentiation and positioning.
Question 1.2:
Keeping in mind the commonly known frameworks and typologies from the educational material, please identify the major brand strategy decisions of Hyundai Motor for its Genesis division.
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Essentials of Business Communication (MindTap Course List)
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