Essentials of Business Communication (MindTap Course List)
Essentials of Business Communication (MindTap Course List)
11th Edition
ISBN: 9781337386494
Author: Mary Ellen Guffey, Dana Loewy
Publisher: Cengage Learning
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Recruitment in Business Communication
The process of discovering and employing the finest and most competent individual for a work opportunity fairly and cost-effectively is referred to as recruitment in human resource management. It is also known as the act of locating potential individuals…
Recruitment
Recruitment is the most important part of Human Resource Management (HRM) which is done by HR (Human Resources) of a company, firm, or industry. To understand the policy, HR needs to understand and analyze the requirement of a profile who can fit into th…
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Chapter 8, Problem 15CT
Summary Introduction

To determine: Whether it is ethical for a business to resort to extreme means to drive sales.

Introduction:

Barabas, a clothing company based in Los Angeles used the name of Mexican drug kingpin Joaquin "El Chapo' Guzman to boost its business and as a result, received backlash from the public. The tagline at the company website said, "EL CHAPO GUZMAN WEARING BARABAS SHIRT!”

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Los Angeles-based clothing company Barabas used the name and likeness of brutal Mexican drug kingpin Joaquin "El Chapo" Guzman on its website, flanked by photos of attractive male models wearing the same distinctive cotton shirts of the Fantasy and Crazy Paisley lines. The all-caps announcement read: "EL CHAPO GUZMAN WEARING BARABAS SHIRT!"1 Barabas' excitement about its infamous customer met with criticism, but the company couldn't keep the $128 shirts on the shelves.At one point the internet traffic crashed the Barabas website. Public outrage ultimately prompted the clothier to remove overt references to El Chapo and his photos. Is it ethical to resort to such extreme means to drive sales?

Chapter 8 Solutions

Essentials of Business Communication (MindTap Course List)

Ch. 8 - Prob. 11CTCh. 8 - Prob. 12CTCh. 8 - Prob. 13CTCh. 8 - Prob. 14CTCh. 8 - Prob. 15CTCh. 8 - Prob. 8.4AACCh. 8 - Prob. 8.5AACCh. 8 - Prob. 8.6AACCh. 8 - Prob. 8.7AACCh. 8 - Prob. 8.8AAC
Ch. 8 - Prob. 8.9AACCh. 8 - Prob. 8.10AACCh. 8 - Prob. 8.11AACCh. 8 - Prob. 8.12AACCh. 8 - Prob. 8.13AACCh. 8 - Prob. 8.14AACCh. 8 - Prob. 8.15AACCh. 8 - Prob. 8.16AACCh. 8 - Prob. 8.17AACCh. 8 - Prob. 8.18AACCh. 8 - Prob. 8.19AACCh. 8 - Prob. 1EC8
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