EBK MARKETING: AN INTRODUCTION
12th Edition
ISBN: 9780100666566
Author: Kotler
Publisher: YUZU
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Chapter 8, Problem 8.1DQ
Summary Introduction
To discuss: The term crowdsourcing with an example.
Introduction:
A product is a service or physical item that can be offered or made to a customer in order to satisfy their wants and needs.
Expert Solution & Answer
Explanation of Solution
The term that illustrates the way that a business unit utilizes internet for the purpose of outsourcing the work to the external crowd is crowdsourcing. Thus, crowdsourcing is an online activity where there is an involvement of various individuals and companies of varied work categories on a task voluntarily. The best example is Company SB that encourages the customers to provide their review to the employees through various social media.
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EBK MARKETING: AN INTRODUCTION
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