Case summary: Company TG is the second mass discount merchandiser, second just to Company WM. And keeping in mind that Company TG is just around 1/6th the size of Company WM as far as income, it has a lot of qualities. This case spotlights on Company TG's brand strategy.
While Company TG conveys all the mainstream national brands, it additionally has extended its store brands into the vast majority of the product classifications that it conveys. In addition to the fact that it has a solid nearness of store marks, its store brands have a brand image of value and caché that is keeping pace with numerous national brands.
Characters in the case: Company TG and Company WM.
To discuss: The potential problems Company TG face in continuing its focus on store brands.
A product quality is a gathering of highlights and qualities of a product that add to its capacity to meet given prerequisites. It is the capacity of the item to satisfy and meet the necessities of the purchaser.
Want to see the full answer?
Check out a sample textbook solution
Chapter 8 Solutions
Principles of Marketing, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (16th Edition)
Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,
MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSON
Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning