Essentials of Business Communication (MindTap Course List)
11th Edition
ISBN: 9781337386494
Author: Mary Ellen Guffey, Dana Loewy
Publisher: Cengage Learning
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Chapter 8, Problem 8.4AAC
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To determine:
A keynote speaker for the first year of the school.
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In the selling process, which of the following statements is true of developing and proposing solutions?
Question 18 options:
a)
Often, customers are more likely to remember what salespeople say than how they present themselves.
b)
It is better to depend on a formal presentation than on a salesperson's ability to handle customer objections.
c)
The quality of both the sales proposal and the presentation can make or break the sale.
d)
The immediate step after presenting the sales proposal is the final purchase transaction.
Consider you own a business that provides professional feedback to another organization for a specific fee. A long established manufacturing firm approaches your company to get a paid advice, since their products are now facing discontinuance. The initial analysis by your team on thecompany provides the failure to innovate over time periods.
a. Explain a minimum of five reasons why large manufacturing firms faces difficulty in product innovation. b. The manufacturing firm has asked your company to prepare a presentation to the top management suggesting methods in which the products can be innovative. Prepare a detailed report that explains the points you would cover in your presentation.
John, a recent university graduate has been hired by a Web design consultancy company to interview their staff to ascertain their current knowledge. The aim of the study is to inform the company about the type of training courses they need to implement. The objective is to highlight areas of overall weakness as opposed to individual shortcomings. Despite this, the type of data John collects will be able to identify individual staff weaknesses. Informed consent clearly states that comments made to John by interviewees are to remain private. Following the study, the Vice President of the company approaches John, asking him “who did well in the study?” John, afraid he will lose his job, proceeds to give the vice-president the key findings, including those identifying individual staff weaknesses.
Analyse whether John’s relay of his findings from the staff interview process is an ethical action according to the Enlightenment theories and Virtue ethics. Consider how all stakeholders are…
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Essentials of Business Communication (MindTap Course List)
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