PRINCIPLES OF MARKETING >C<
17th Edition
ISBN: 9781323555651
Author: Kotler
Publisher: PEARSON C
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Chapter 8, Problem 8.5DQ
Summary Introduction
To discuss: The four choices of developing brands.
Brand value and brand equity are measures that gauge how much a brand is value. The distinction between the two is that brand value alludes to the monetary resource that the organization records on its balance sheet, while brand equity alludes to the significance of the brand to a customer of the organization.
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