Principles Of Marketing Plus 2019 Mylab Marketing With Pearson Etext -- Access Card Package (17th Edition)
17th Edition
ISBN: 9780135983294
Author: Philip Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 8, Problem 8.8CTE
Summary Introduction
To discuss: The meaning of Genericide and a recent case on how marketers need to avoid it.
Brand value and brand equity are measures that gauge how much a brand is value. The distinction between the two is that brand value alludes to the monetary resource that the organization records on its balance sheet, while brand equity alludes to the significance of the brand to a customer of the organization.
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Principles Of Marketing Plus 2019 Mylab Marketing With Pearson Etext -- Access Card Package (17th Edition)
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