MARKETING W/CUSTOM CNCT+SMARTBOOK A.C.
MARKETING W/CUSTOM CNCT+SMARTBOOK A.C.
14th Edition
ISBN: 9781260539103
Author: Kerin
Publisher: MCG CUSTOM
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Chapter 8.2, Problem 8.1LR
Summary Introduction

To determine: The marketing research

Introduction:

The activity for communicating, creating, exchanging, and delivering the offerings that are beneficial to the company, customers, shareholders, and society is known as marketing.

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