MARKETING W/CUSTOM CNCT+SMARTBOOK A.C.
MARKETING W/CUSTOM CNCT+SMARTBOOK A.C.
14th Edition
ISBN: 9781260539103
Author: Kerin
Publisher: MCG CUSTOM
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Chapter 8.6, Problem 8.11LR
Summary Introduction

To determine: The three kinds of sales forecasting techniques.

The process of making the future predictions based on the past and present data and mostly based on trend analysis is known as forecasting.

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What are the methods of sales forecasting?
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