MARKETING W/CUSTOM CNCT+SMARTBOOK A.C.
14th Edition
ISBN: 9781260539103
Author: Kerin
Publisher: MCG CUSTOM
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Textbook Question
Chapter 8, Problem 7AMK
Look back at Figure 8-6A. (a) Run the percentages vertically and explain what they mean (b) Express all numbers in the table as a percentage of the total number of people sampled (586) and explain what the percentages mean.
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The following results come from two independent random samples taken of two populations.
Sample 1
Sample 2
n1 = 60
n2 = 25
x1 = 13.6
x2 = 11.6
σ1 = 2.5
σ2 = 3
(a)
What is the point estimate of the difference between the two population means? (Use
x1 − x2.)
(b)
Provide a 90% confidence interval for the difference between the two population means. (Use
x1 − x2.
Round your answers to two decimal places.)
to
(c)
Provide a 95% confidence interval for the difference between the two population means. (Use
x1 − x2.
Round your answers to two decimal places.)
to
Seasonal relatives. Obtain estimates of quarter relatives for these data using the centered moving average method:
YEAR 1 2 3 4Quarter: 1 2 3 4 1 2 3 4 1 2 3 4 1Demand: 14 18 35 46 28 36 60 71 45 54 84 88 58
1. Which method would you choose to compute dissimilarity between clusters using the distance between two observations, one from each cluster,that are the most different?
a. Group average linkage b. Ward's method C. single linkage d.Complete linkage
2.Cluster analysis is often used for what business purpose?
a.Segmenting customers b. predicting product demand c. Forecasting revenue d.Assessing product success
Chapter 8 Solutions
MARKETING W/CUSTOM CNCT+SMARTBOOK A.C.
Ch. 8.1 - Prob. 8.1LOCh. 8.2 - Prob. 8.2LOCh. 8.2 - Prob. 8.1LRCh. 8.2 - Prob. 8.2LRCh. 8.2 - Prob. 8.3LRCh. 8.3 - Prob. 8.3LOCh. 8.3 - Prob. 8.4LRCh. 8.3 - Prob. 8.5LRCh. 8.4 - Prob. 8.4LOCh. 8.5 - Prob. 8.5LO
Ch. 8.5 - Prob. 8.6LRCh. 8.5 - Prob. 8.7LRCh. 8.5 - Prob. 8.8LRCh. 8.5 - Prob. 8.9LRCh. 8.5 - Prob. 8.10LRCh. 8.6 - Prob. 8.6LOCh. 8.6 - Prob. 8.11LRCh. 8.6 - Prob. 8.12LRCh. 8 - Prob. 1AMKCh. 8 - Prob. 2AMKCh. 8 - Prob. 3AMKCh. 8 - Prob. 4AMKCh. 8 - Prob. 5AMKCh. 8 - Prob. 6AMKCh. 8 - Look back at Figure 8-6A. (a) Run the percentages...Ch. 8 - Prob. 8AMKCh. 8 - Prob. 1BYMPCh. 8 - Prob. 2BYMPCh. 8 - Prob. 3BYMPCh. 8 - Prob. 1VCCh. 8 - Prob. 2VCCh. 8 - Prob. 3VCCh. 8 - Prob. 4VCCh. 8 - Prob. 5VC
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