MARKETING W/CUSTOM CNCT+SMARTBOOK A.C.
MARKETING W/CUSTOM CNCT+SMARTBOOK A.C.
14th Edition
ISBN: 9781260539103
Author: Kerin
Publisher: MCG CUSTOM
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Chapter 8.3, Problem 8.5LR
Summary Introduction

To determine: The advantages and disadvantages of secondary data.

Introduction:

The secondary data are the information and figures that have already been recorded before handling the project.

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Why is it important to obtain secondary data before primary data?
What is the importance of data lineage in data warehousing?
Explain the main difference between primary and secondary data with examples.
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