M: Marketing
5th Edition
ISBN: 9781259446290
Author: Dhruv Grewal Professor, Michael Levy
Publisher: McGraw-Hill Education
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Question
Chapter 8.4, Problem 1CY
Summary Introduction
To determine: The components of the global marketing strategy.
Introduction: The approaches used by a firm for marketing its goods and services globally around the world are known as the global marketing strategy.
Expert Solution & Answer
Explanation of Solution
Global marketing strategy has two components which are explained as follows:
- Determining the target market: The firm first targets the foreign market and then try to implement the marketing strategy framed by them.
- Developing a market mix: Market mix helps the firm to gain the competitive advantage over the time in the foreign market.
Target market helps the firm to pursue their business in international marketing and developing marketing mix allows the firm to hold up the competitive advantage over time.
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