OPERATIONS MANAGEMENT (LL)-W/ACCESS
OPERATIONS MANAGEMENT (LL)-W/ACCESS
17th Edition
ISBN: 9781260037821
Author: CACHON
Publisher: MCG
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Chapter 9, Problem 11CQ
Summary Introduction

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1. HighQualityasavalueproposition:Paras took on himself to ensure quality becomes a top differentiator and a value proposition to its customers. They started working closely with beekeepers in the Himachali region around the Himalayan foothills and in Muzaffarpur, where they encourage ethical beekeeping. Ethical beekeeping is a format where a hundred per cent of the honey is harvested at no point. Only 60% will be taken out of the hives that, or through that process, at any point, 40% will be left back for the bees.Also, through the exploration and pursuit of pure honey, Paras came across multiflora honey, which is most commonly used as a source of honey. But unfortunately, adulteration happens when a blend of multiflora honey is packaged and sold. Paras ensured that the lab tested the source from which they collected the honey to ensure the promise of purity was kept at every stage. Moreover, while sourcing the honey, the honey twig ensured that it was entirely antibiotic-free.2.…
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