Marketing
6th Edition
ISBN: 9781259709074
Author: Dhruv Grewal Professor, Michael Levy
Publisher: McGraw-Hill Education
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Question
Chapter 9, Problem 1MA
Summary Introduction
To discuss: The segmentation methods that are suggested for a small entrepreneur selling gourmet chocolates.
Expert Solution & Answer
Explanation of Solution
The segmentation methods that are suggested for a small entrepreneur selling gourmet chocolates are as follows:
Depictions of the various segments help firms better comprehend the customer outlines in every segment. With this data, the marketers can recognize customer comparisons inside a segment and dissimilarities over various segments. The entrepreneur should seriously think about segmentation variables which comprise of geography, lifestyle, convenience and salary in development of their target markets.
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Students have asked these similar questions
What segmentation methods would you suggest for a smallentrepreneur starting her own business selling gourmet chocolates?Justify why you would recommend those methods.
It's about restuarant infront of the beach business
explain the benefit you believe segmentation will add to your company’s ability in providing a better service/product to customers.
Specify clearly the following:
How many segmentation strategies will you be using with your market/customers?
What are the segmentation strategies you are planning to use?
Explain your strategies’ choice.
1. As an entrepreneur, explain comprehensively the importance of knowing and understanding your target market.
2. Explain comprehensively the importance of segmentation.
(ps. can you answer these two question w/o requesting to repost the second question? pls. tysm! also kindly avoid plagiarism, i'll appreciate if its own answer)
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Similar questions
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- 2. Why do we say that is more efficient not to compete directly with existing products? What are the expenses that may be incurred when we do try to compete with them? 3. What are the advantages and disadvantages of segmenting according to traditional variables such as demographics, psychographics, behavioural, and geographic?arrow_forwardWhat is the best strategy for crossing the “chasm”? a. Focus resources on multiple market segments simultaneously in order to improve statistical chances of finding a purchase for the product. b. Avoid implementing marketing strategies beyond what it takes to win the innovators, and then let word of mouth carry the product further. c. Focus limited resources on winning over a single, primary market, and then move on to capture larger markets. d. Seek to make the product or service on offer as similar as possible to current market-leading products.arrow_forward. Is segmenting customers as “Explorers,” “Admirals,” and thelike a useful marketing tool? Why or why not?arrow_forward
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