MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 9, Problem 1VC
Summary Introduction
Case summary:
Company PS is a sports marketing consumer, which concentrates much on social networks and social media. It is a Sports Company, whose brands of portfolio includes squash, badminton, and tennis.
A favourable thing for Company P in these days are the huge growth in the participation of tennis.
Characters in case:
Company PS
To discuss: The trends in the environmental forces that works for and works against the success in the tennis industry.
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Your client Eash is a lifestyle e-tailer with 2 brands - Alpino and FPX with around 800 SKUs. It comes up with new products every 15 days. Some work and some don’t and the categories that it deals in include Headphones, Chargers ,Power banks, Cables, Neckbands, Earphones and TWS. Because smartphones come up with enough battery that lasts customers a day, the sales of its power banks have dropped significantly. Eash has stock worth 20L stuck in its warehouses. How should Eash sell and not liquidate that inventory at a minimum margin of 5% *
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