The steps in directing the market research project.

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Ch. 9 - Prob. 1LO Ch. 9 - Prob. 2LO Ch. 9 - Prob. 3LO Ch. 9 - Prob. 4LO Ch. 9 - Prob. 5LO Ch. 9 - Prob. 6LO Ch. 9 - Prob. 7LO

The steps in directing the market research project.

Solution Summary: The author explains the steps in directing the market research project. The decision makers and the researchers need to agree on research objectives or the problem statement.

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