MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
Author: Lamb
Publisher: Cengage
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Chapter 9, Problem 7LO
Summary Introduction
To discuss: The concept of competitive intelligence.
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Explain the framework for business intelligence.
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Describe the concept of business intelligence and how it is used at the operational and managerial levels of an organization.
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MKTG 12:STUDENT ED.-TEXT
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