The terms brand extension and Sub-branding. Introduction: Brand Extension is a method used by companies to launch a new product by using an existing brand name and Sub-branding is when the main brand launches a secondary brand or a subsidiary brand under itself to tap a new audience, the process is called sub-branding

Question

Want to see the full answer?

Answer 1

Question

Chapter 9, Problem 6QA

Summary Introduction

To Define: The terms brand extension and Sub-branding.

Introduction: Brand Extension is a method used by companies to launch a new product by using an existing brand name and Sub-branding is when the main brand launches a secondary brand or a subsidiary brand under itself to tap a new audience, the process is called sub-branding

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Students have asked these similar questions

What is a brand?

What is a brand extension? What is sub-branding?

What are the implications of brand cannibalization on brand portfolios and the strategies brands use to mitigate cannibalization effects?

Answer 2

Question

Chapter 9, Problem 6QA

Summary Introduction

To Define: The terms brand extension and Sub-branding.

Introduction: Brand Extension is a method used by companies to launch a new product by using an existing brand name and Sub-branding is when the main brand launches a secondary brand or a subsidiary brand under itself to tap a new audience, the process is called sub-branding

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Answer 3

Question

Chapter 9, Problem 6QA

Summary Introduction

To Define: The terms brand extension and Sub-branding.

Introduction: Brand Extension is a method used by companies to launch a new product by using an existing brand name and Sub-branding is when the main brand launches a secondary brand or a subsidiary brand under itself to tap a new audience, the process is called sub-branding

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Answer 4

Question

Chapter 9, Problem 6QA

Summary Introduction

To Define: The terms brand extension and Sub-branding.

Introduction: Brand Extension is a method used by companies to launch a new product by using an existing brand name and Sub-branding is when the main brand launches a secondary brand or a subsidiary brand under itself to tap a new audience, the process is called sub-branding

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Answer 5

Chapter 9, Problem 6QA

Summary Introduction

To Define: The terms brand extension and Sub-branding.

Introduction: Brand Extension is a method used by companies to launch a new product by using an existing brand name and Sub-branding is when the main brand launches a secondary brand or a subsidiary brand under itself to tap a new audience, the process is called sub-branding

Answer 6

Chapter 9, Problem 6QA

Summary Introduction

To Define: The terms brand extension and Sub-branding.

Introduction: Brand Extension is a method used by companies to launch a new product by using an existing brand name and Sub-branding is when the main brand launches a secondary brand or a subsidiary brand under itself to tap a new audience, the process is called sub-branding

Answer 7

Chapter 9, Problem 6QA

Summary Introduction

To Define: The terms brand extension and Sub-branding.

Introduction: Brand Extension is a method used by companies to launch a new product by using an existing brand name and Sub-branding is when the main brand launches a secondary brand or a subsidiary brand under itself to tap a new audience, the process is called sub-branding

Answer 8

Expert Solution & Answer

Answer 9

Expert Solution & Answer

Answer 10

Want to see the full answer?

Check out a sample textbook solution

See solution

Answer 11

Ch. 9 - Prob. 1QA Ch. 9 - Prob. 2QA Ch. 9 - Prob. 3QA Ch. 9 - Prob. 4QA Ch. 9 - Prob. 5QA Ch. 9 - Prob. 6QA Ch. 9 - Prob. 7QA Ch. 9 - Prob. 8QA Ch. 9 - Prob. 9QA Ch. 9 - Prob. 10QA

Solution Summary: The author explains the terms brand extension and sub-branding.

Want to see the full answer?

Chapter 9 Solutions