Case summary:
Most of the women are interested in wearing high-heeled shoes mainly for their fashionable looks. However, every women is aware of the issues in wearing high heels. For example they do not feel comfortable for anything more than a light walk with short distance and for other activities they would have a second pair of shoes.
The DN Convertible heels enters to the market for this reason. The DN Convertible heels is created by a women who had faced difficulty after a hard night of dancing. The shoes are convertible to anyone of four heel sizes from low-heeled pumps to spiked-heeled stilettos.
The interchangeable heels will convert the high heels into a high-tech plan. Beyond introducing the line of shoes the DN Convertible heels is planning to license the technology to other manufacturers.
Characters in the case:
- DN Convertible heels
Introduction:
A product is a service or physical item that can be offered or made to a customer in order to satisfy their wants and needs. A company gets new products in two ways. One is acquisition and another one is developing a new product.
To determine: Whether the DN Convertible heels are likely developed on the basis of the stages of new product development.
Want to see the full answer?
Check out a sample textbook solutionChapter 9 Solutions
Principles of Marketing, Student Value Edition (17th Edition)
- Choose on that describes you most. Come up with an explanation of why you chose that as a brand that describes you (the hacker, the hustler, the designer). The Explanation of at least 50 words should include: Evidence - What is one thing you have done in the past to support your assertion that you are effective hacker, hustler, or designer? , GOALS - What goals do you have in mind which prompted you chose that personal brand? What affects your goal? (Family, Career, Peers/Friends, Environment, Sexuality)arrow_forwardWould it be appropriate to call Converse a retro brand? Why or why not? Please no plagiarism.arrow_forwardDirection: Choose one that describes you most. Come up with an explanation of why you chose that as a brand that describes you (the hacker, the hustler, the designer). The explanation of at least 50 words should include: EVIDENCE - What is one thing you have done in the past to support your assertion that you are an effective hacker, hustler or designer? , GOALS - What goals do you have in mind which prompted you to chose that personal brand? What affects your goals? (Family, Career, Peers/Friends, Environment, Sexuality)arrow_forward
- Creative Homework/Short Project Select a companyand identify an existing product sold by that companythat could potentially be further developed to meetnew consumer needs. Using the selected product, develop an approach to engage consumers in the processof value co-creation with the objective of developing anew version of the selected productarrow_forwardMobile phone, once seen as a fashion accessory, has been one of the fastest growing technologies and necessities in the world to date. Against the backdrop:1. Interpret and describe the significance of the role of product designers in light of what was already know about products2. Explain any new understanding.3. Propose a model to that effectarrow_forwardDid Target make an ethical mistake? (Pregancy thing from 2014)arrow_forward
- 1) Would you purchase a hybrid food product that mixes plant-based meat with real animal products? Why/why not? 2) Propose a new food product that contains a mix of plant-based meat ingredients and real animal products Describe your product idea in detail. What is it? How is it eaten? What ingredients would your idea contain? Why do you think it would be popular?arrow_forward•Deluxe Chips is a leading company in the salty-snack industry with almost one-fourth of the $10 billion market •As consumer’s snack choices change, Deluxe Chips is considering a new product line of light chips •While it will be expensive to launch a new line, store specific micromarketing will allow Deluxe Chips to spend efficiently 1 - Design a marketing strategy for the new product line? 2 - Critique your marketing strategy in terms of its strengths and weaknesses? 3- What are your suggestions for implementation of the marketing strategy?arrow_forwardAs Chobani seeks to build its brand, it opened a unique retail store in New York City: Chobani SoHo. Why did Chobani do this?arrow_forward
- What methods would you suggest to assess the po-tential commercial success for the following new products? (a) a new, improved ketchup; (b) a 3D TV system that took the company 10 years to de-velop; and (c) a new children’s toy on which the company holds a patent.arrow_forwardDoes Mavi have the right brand to support your recommended growth path? Why or why not? How would you assess Mavi's current brand equity and how transferable it is to new growth arenas? How extendable is the Mavi brand?arrow_forwardFor what reasons does Pinterest see Google as its biggest competitor? Pinterest's new features and products are designed with the mobile phone market in mind.arrow_forward
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning