Marketing: An Introduction, Student Value Edition (12th Edition)
Marketing: An Introduction, Student Value Edition (12th Edition)
12th Edition
ISBN: 9780133451283
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 9, Problem 9.5DQ
Summary Introduction

To Determine: The ways marketers use psychological pricing to communicate regarding the product.

Psychological pricing:

Psychological pricing is the act of setting costs significantly lower than adjusted numbers, in the conviction that consumers do not adjust these costs, thus will regard them as lesser costs than they truly seem to be. Such activity depends on the conviction that consumers be inclined to process a cost from the furthest left digit to one side, thus will have a tendency to overlook the last couple of digits of a cost.

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