Marketing (Looseleaf) - With Access
12th Edition
ISBN: 9780133792591
Author: Armstrong
Publisher: PEARSON
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Question
Chapter 9, Problem 9.5DQ
Summary Introduction
To Determine: The ways marketers use psychological pricing to communicate regarding the product.
Psychological pricing:
Psychological pricing is the act of setting costs significantly lower than adjusted numbers, in the conviction that consumers do not adjust these costs, thus will regard them as lesser costs than they truly seem to be. Such activity depends on the conviction that consumers be inclined to
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