Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 9.1, Problem 9.1LR
Summary Introduction
To discuss: The two basic features in which the segmentation of market involves the aggregating prospective purchaser into the groups.
Introduction:
An examination of groups, organizations, or individuals and all the activities in regard to the buying, utilization, and goods and service disposal is termed as
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