Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 9, Problem 2VC
Summary Introduction

Case summary:

Company PS is a sports marketing consumer, which concentrates much on social networks and social media. It is a Sports Company, whose brands of portfolio includes squash, badminton, and tennis.

A favourable thing for Company P in these days are the huge growth in the participation of tennis.

Characters in case:

Company PS

To discuss: The marketing activities that Company PS use in Country U to develop the tennis playing.

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