Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 9.1, Problem 9.2LR
Summary Introduction
To discuss: The 3 strategies of market segmentation.
Introduction:
The process of segregating a business market or a broad consumer, usually consisting of potential and existing customers into the sub-groups of customers on the basis of few kinds of shared features.
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