MARKETING:CORE
MARKETING:CORE
8th Edition
ISBN: 9781260711455
Author: Kerin
Publisher: RENT MCG
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Chapter 9.3, Problem 9.3LO
Summary Introduction

To differentiate: A product line and a product mix.

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What is the difference between a product line and a product mix?
Explain the difference between a product line and a product mix and provide examples to illustrate each one.
What issues may arise with a product line ?
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