EBK BUSINESS DRIVEN TECHNOLOGY
EBK BUSINESS DRIVEN TECHNOLOGY
7th Edition
ISBN: 8220103675451
Author: BALTZAN
Publisher: YUZU
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Chapter B, Problem B10.4MBD
Program Plan Intro

Data mining:

  • Data mining is process of determining patterns in huge sets of data that involves methods of machine learning as well as database systems.
  • The goal of mining is to extract information from a data set and transform it into useful structure.
  • It is the analysis step of database knowledge discovery.
  • It involves database as well as data management aspects.

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Q3: Jami is an intern on a sales team at a large insurance company. On the first day of the internship, Jami is asked to download a list of all of her friends and contacts from Facebook and upload them to the company database. The team lead explains "This database keeps track of all of our employees, and well as their customers and prospects. This makes it really easy to avoid redundant customer interactions, and also keeps us from cannibalizing customers and business from one another." Jami is wondering if there are ethical issues she should be concerned about. Do you think there are ethical issues involved with this situation? If yes- what are those issues, specifically, and how would you advise Jami?
Composite datatypes may only include multi row and multi column values.Answers: Yes No
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Chapter B Solutions

EBK BUSINESS DRIVEN TECHNOLOGY

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