Market segmentation: It denotes market division into similar customer groups. It helps organizations to modify marketing mix for explicit target markets. It satisfies needs of customer well. All marketing mix attributes are not to be altered for each market segment. The optimal ways for marketing segmentation includes: Marketing research Market trends Managerial judgment.

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Chapter B, Problem B1.4MBD

Program Plan Intro

Market segmentation:

It denotes market division into similar customer groups.

It helps organizations to modify marketing mix for explicit target markets.

It satisfies needs of customer well.

All marketing mix attributes are not to be altered for each market segment.

The optimal ways for marketing segmentation includes:

Marketing research

Market trends

Managerial judgment.

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