EBK BUSINESS DRIVEN TECHNOLOGY
EBK BUSINESS DRIVEN TECHNOLOGY
7th Edition
ISBN: 8220103675451
Author: BALTZAN
Publisher: YUZU
Question
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Chapter B, Problem B1.5MBD
Program Plan Intro

Product life cycle:

  • It includes four phases that a product progresses through during its life cycle.
  • The phases includes:
    • Introduction
      • The product awareness is built and market of product is developed.
      • Marketing mix is been used to help impact target market.
      • Quality level as well as product branding is established.
    • Growth
      • The brand preference is built and market share is increased.
      • The quality of product is increased and additional features are added.
      • The increase in demand allows price to remain constant.
    • Maturity
      • The growth in sales diminishes.
      • Similar products would show competition.
      • The primary aim is to defend market share with maximizing profits.
      • Some companies would enhance features of product for differentiating market product.
    • Decline
      • Sales begin to decline at this stage.
      • It can maintain product by addition of new features and finding new uses.
      • It can reduce cost and continue offering it.
      • It can disconnect product and sell it to another inventory who willing to continue with product.

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Chapter B Solutions

EBK BUSINESS DRIVEN TECHNOLOGY

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