close search
Hit Return to see all results

Marketing: An Introduction 11th Edition

Marketing: An Introduction - 11th Edition - by Gary Armstrong, Philip Kotler - ISBN 9780132744034
Buy this textbookBuyarrow_forward

Marketing: An Introduction
11th Edition
Gary Armstrong, Philip Kotler
Publisher: Prentice Hall
ISBN: 9780132744034

Sorry! We don’t have solutions for this edition yet.

Solutions are available for other editions of this book

View 12th Edition solutionsarrow_forwardView 13th Edition solutionsarrow_forward

Book Details

This best-selling, brief text introduces marketing through the lens of creating value for customers.

Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value-creating it and capturing it-drives every effective marketing strategy.

Related Marketing Textbooks with Solutions

Still sussing out bartleby?
Check out a sample textbook solution.
See a sample solution