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Marketing: An Introduction 11th Edition

Marketing: An Introduction - 11th Edition - by Gary Armstrong, Philip Kotler - ISBN 9780132744034
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Marketing: An Introduction
11th Edition
Gary Armstrong, Philip Kotler
Publisher: Prentice Hall
ISBN: 9780132744034

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Book Details

This best-selling, brief text introduces marketing through the lens of creating value for customers.

Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value-creating it and capturing it-drives every effective marketing strategy.

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