The reason why personal selling is important to an IMC strategy. Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.

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Answer 1

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Chapter 19.2, Problem 1CY

Summary Introduction

To explain: The reason why personal selling is important to an IMC strategy.

Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.

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Answer 2

Question

Chapter 19.2, Problem 1CY

Summary Introduction

To explain: The reason why personal selling is important to an IMC strategy.

Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.

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Answer 3

Question

Chapter 19.2, Problem 1CY

Summary Introduction

To explain: The reason why personal selling is important to an IMC strategy.

Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.

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Answer 4

Question

Chapter 19.2, Problem 1CY

Summary Introduction

To explain: The reason why personal selling is important to an IMC strategy.

Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.

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Answer 5

Chapter 19.2, Problem 1CY

Summary Introduction

To explain: The reason why personal selling is important to an IMC strategy.

Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.

Answer 6

Chapter 19.2, Problem 1CY

Summary Introduction

To explain: The reason why personal selling is important to an IMC strategy.

Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.

Answer 7

Chapter 19.2, Problem 1CY

Summary Introduction

To explain: The reason why personal selling is important to an IMC strategy.

Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.

Answer 8

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Answer 11

Ch. 19.2 - Prob. 1CY Ch. 19.2 - Prob. 2CY Ch. 19.3 - Prob. 1CY Ch. 19.3 - Prob. 2CY Ch. 19.4 - Prob. 1CY

Solution Summary: The author explains why personal selling is important to an integrated marketing strategy (IMC) strategy because it measures the effectiveness of the advertisement message on the customer’s mind.

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