M: Marketing
M: Marketing
5th Edition
ISBN: 9781259446290
Author: Dhruv Grewal Professor, Michael Levy
Publisher: McGraw-Hill Education
Question
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Chapter 19.4, Problem 1CY
Summary Introduction

To state: The three areas of personal selling in which ethical and legal issues are more likely to arise.

Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.

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Students have asked these similar questions
What are three areas of personal selling in which ethicaland legal issues are more likely to arise?
What is the difference between unethical selling and illegal selling practices? Give one example of each.
What are the company’s policies and limits on its buyers?
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