Amitabh Bachchan

MARKETING ASSIGNMENT on POSITIONING Submitted by: Shivani Gupta MBA (Ignou) Ques 1 Choose one of the category or the product group in the marketing industry. Choose some brands in that category and describe how each of them is positioned? Develop a perceptual positioning map as well. Ans. Positioning is the act of designing the company’s offering and image to occupy a distinctive

MAGGI : The Crisis and the way forward Summary This case study is about the crisis that happened to Nestle’s brand Maggi. This case details how a company who was running successfully and was the market leader for the past 30 years in the instant noodles segment, was suddenly banned in the whole country. Owing to concerns related to MSG and Lead levels in Maggi samples, many state government banned usage of Maggi. The MSG and the lead levels were found way above the permissible limits. Currently

Introduction What percentage of the audience actually trust what they see on television? How many times have you felt that a particular topic is being inclined to a certain political belief? Have you ever come across a situation where you felt that what you were seeing was sort of fabricated to the advantage of the interests of that media? Have you ever felt that you seem to be viewing more hours of advertising than actual media content? These are questions that lingers in the minds of media analysists

With great power often comes great arrogance. When Adolf Hitler decided that his army could successfully invade his Russian allies during World War II, this led to not only his own demise, but the collapse of his lifetime’s work in creating Nazi Germany. Months away from world domination, Hitler’s conceitedness destroyed it all. This flaw is not endemic to a certain region, for many individuals across the globe hold disdain toward others. Tia Tamos, an Australian high school bully who tyrannizes

Introduction Pepsico Inc. is an American multinational food, snack and beverage corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products. PepsiCo, Inc. was established through the merger of Pepsi-Cola and Frito-Lay. Pepsi-Cola was created in the late 1890s by Caleb Bradham, a New Bern, N.C. pharmacist. Frito-Lay, Inc. was formed by the 1961 merger of the Frito Company

IILM Project Report On Advertising and Sales Promotion for AMUL Under The Guidance of: Ms. Deepti Srivastava Submitted By: Kushal Saraf Pgp 20102161 | ACKNOWLEDGEMENTAt the Outset let me express my sincere thanks to IILM who provided me this golden opportunity of undergoing in project.It is always a difficult task to acknowledge all those who have been a tremendous help in an academic project of this nature and magnitude. The successful completion of the project is accredited

Bollywood. !960’s to 1970’s saw some much appreciated actors who are remembered even today such as Shammi Kapoor, Jeetendra, Rajesh Khanna, Mumtaz, Saira Banu, Sharmila Tagore and many more. Some of the actors still active in today’s films are Amitabh Bachchan, Naseeruddin Shah, Anil Kapoor, Sanjay Dutt and a few more. Yash Raj Films and Dharma Productions rule the modern era. Some of the best movies of this decade are Dilwale

Text referring to the city "Roanoke" can mean "Roanoke, Virginia" or "Roanoke, Texas", depending on the surrounding context. Organizations and companies often have multiple nicknames, name variations, or common misspellings. Famous persons ("Amitabh Bachchan") often share a name with many non-famous individuals. In this paper, we propose a similarity measures system to solve the problem by using cosine similarity which is based on TF and IDF. Web pages having

“The Impact of Celebrity Endorsement On A Customer’s Buying Behaviour” Reviewing The Literature: This literature review aims to provide a comprehensive account of the different theories which will provide frameworks for answering market research questions relating to “The impact of celebrity endorsement on a customer’s buying behavior” and using celebrities in advertising and endorsing different products. Various Theories selected within this literature review are those which constitute a core

Ravi Shastri along with Vivian Richards (Vimal), Sunil Gavaskar (Dinesh Suitings) and the legend Kapil Dev (Palmolive Shaving cream) became common. (Indian MBA, 2008). The trend still continues today with Shahid Kapoor endorsing VIP bags, Abhishek Bachchan promoting Idea cellular, M.S. Dhoni boosting up the sales of Boost energy drink and many more. The famous cricketer Sachin Ramesh Tendulkar endorses everything right from Visa to Adidas, Cannon to music systems and Palio to Pepsi. Whether it is King