C207 Task 2-2

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Western Governors University *

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C207

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Economics

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Apr 3, 2024

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pdf

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C207 Task 2 1 C207 Task 2 Western Governors University Regina Cousar Carson Gaines January 27, 2024
C207 Task 2 2 A. MPC has employed Drug Market Analysis Inc. to help them make a crucial decision as to how to obtain a competitive advantage over other drug companies. MPC is considering developing a new drug, exploiting their current drug for new uses, or making no changes to their current drug line. MPC is now faced with an important business question: Which of the three previously mentioned options will produce the highest profitability? B. Profits per Unit New Drug (.67) Existing Drug (.99) No Change (.83) Demand per Unit FAV- 4,966 UNFAV -1,205 FAV -5,377 UNFAV - 1,807 FAV -1,101 UNFAV - 541 Payoff FAV- $3,327.22 UNFAV - $807.35 FAV -$5,323.23 UNFAV -$1,788.93 FAV -$913.83 UNFAV -$449.03 Probability FAV -77% UNFAV -23% FAV -61% UNFAV - 39% FAV -89% UNFAV - 11% C1. See accompanying Excel spreadsheet. C2. In the given scenario, a decision tree analysis is appropriate because it allows for the analysis of multiple options and variables at the same time. The favorable and unfavorable markets can be researched together providing side by side analysis to make for an easier and efficient final decision. MPC must make an expedient decision as to how to continue with their products. A decision tree analysis that provides MPC will all the relevant data together, allows the company to make a quick and confident decision.
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