C207 Task 2-2
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C207 Task 2 1
C207 Task 2
Western Governors University Regina Cousar Carson Gaines January 27, 2024
C207 Task 2 2
A. MPC has employed Drug Market Analysis Inc. to help them make a crucial decision as to how to obtain a competitive advantage over other drug companies. MPC is considering developing a new drug, exploiting their current drug for new uses, or making no changes to their current drug line. MPC is now faced with an important business question: Which of the three previously mentioned options will produce the highest profitability? B. Profits per Unit
New Drug (.67)
Existing Drug (.99)
No Change (.83)
Demand per Unit
FAV-
4,966 UNFAV
-1,205
FAV
-5,377 UNFAV
-
1,807
FAV
-1,101 UNFAV
-
541
Payoff
FAV-
$3,327.22
UNFAV
-
$807.35
FAV
-$5,323.23 UNFAV
-$1,788.93
FAV
-$913.83 UNFAV
-$449.03
Probability
FAV
-77% UNFAV
-23%
FAV
-61% UNFAV
-
39%
FAV
-89% UNFAV
-
11%
C1. See accompanying Excel spreadsheet. C2. In the given scenario, a decision tree analysis is appropriate because it allows for the analysis of multiple options and variables at the same time. The favorable and unfavorable markets can be researched together providing side by side analysis to make for an easier and efficient final decision. MPC must make an expedient decision as to how to continue with their products. A decision tree analysis that provides MPC will all the relevant data together, allows the company to make a quick and confident decision.
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aromatherapy treatment. The firm asks you how much
to charge to maximize profits. The first two columns
in Table 10.5 provide the price and quantity for the
demand curve for treatments. The third column shows
its total costs. For each level of output, calculate total
revenue, marginal revenue, average cost, and marginal
cost. What is the profit-maximizing level of output for
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Quantity
TC
$25.00
$130
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20
$435
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$610
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40
$800
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$1,005
$21.20
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$1,225
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question accordingly .
Price QuantityTC
$25.00
$100
$24.00 10
$250
$23.00 20
$420
$22.00 30
$600
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$780
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$970
$19.00 60
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$100
$24.00
10
$250
$23.00 20
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30
$600
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$780
$20.00
50
$970
$19.00 60
$1,170
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Select one:
a. $180
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$780
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50
$970
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Select one:
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b. $10
c. $100
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2.00
1.80
1.60
Demand
1.40
1.20
1.00 +
0.80
0.60
0.40
0.20
MC=ATC
MR
0
15
30
45
60 75 90
105 120
135
150
QUANTITY (Thousands of cans of beer)
Monopoly Outcome
When they act as a profit-maximizing cartel, each company will produce
information, each firm earns a daily profit of $
cans and charge $
so the daily total industry profit in the beer market is $
per can. Given this
Oligopolists often behave noncooperatively and act in their own self-interest even though this decreases total profit in the market. Again, assume the
two companies form a cartel and decide to work together. Both firms initially agree to produce half the quantity that maximizes total industry profit.
Now, suppose that Mays decides to break the collusion and increase its output by 50%, while McCovey continues to produce the amount set under the
collusive agreement.
Mays's deviation from the collusive agreement causes the price of a can of beer to
$
while McCovey's profit is now $
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J
Copyright © McGraw-Hill Education. Permission is granted to reproduce for classroom use.
NAME
DATE
CLASS
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110 ct bag $18.12
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Walmart
Amazon
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Price
Quantity Demanded
Total Revenue
(Dollars per gallon)
(Gallons of water)
(Dollars)
5.40
0
0
4.95
40
$198.00
4.50
80
$360.00
4.05
120
$486.00
3.60
160
$576.00
3.15
200
$630.00
2.70
240
$648.00
2.25
280
$630.00
1.80
320
$576.00
1.35
360
$486.00
0.90
400
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1.40
1.20
1.00
0.80
0.60
0.40
0.20
0
0
Demand
5
MR
10
15 20 25 30 35 40
QUANTITY (Thousands of cans of beer)
MC = ATC
45 50
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Place the black point (plus symbol) on the following graph to indicate the profit-maximizing price and combined quantity of output if Mays and
McCovey choose to work together.
PRICE (Dollars per can)
81°F
Sunny
1.00 Demand
F1
0.90 +
0.80
0.70
0.60
0.50
0.40 +
1030
F2
+
1
I
-0-
T
I
I
F3
F4
MC ATC
F5
DA
Monopoly Outcome
+
OL
F6
Q
A
F7
(?)
C
F8
5+
=
F9
F10
F11
F12
En
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2.00
1.80
1.60
Demand
1.40
1.20
1.00
0.80
0.60
0.40
0.20
0
0
MC = ATC
MR
90 180 270 360 450 540 630 720 810 900
QUANTITY (Cans of beer)
Monopoly Outcome
$0.80 per can. Given this
When they act as a profit-maximizing cartel, each company will produce
180 cans and charge
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Total Cost
$25.00
0
$130
$24.00
10
$275
$23.00
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30
$610
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$800
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Quantity
Price
0
100
300
90
600
80
900
70
1200
60
1500
50
1800
40
2100
30
2400
20
2700
10
3000
0
Suppose the market for this product is served by two firms who have formed a cartel and are colluding to set the price and quantity in this market. If the marginal cost to produce this product is constant at $40 per unit, then what price will the cartel set in this market?
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Quantity
Price ($)
Total Revenue
($)
Marginal Revenue
($)
Total Cost ($)
Marginal Cost ($)
Average Cost($)
0
25
0
25
30
—
—
2
24
48
23
35
2.5
17.5
4
23
92
21
45
5
11.25
6
22
132
19
60
7.5
10
8
21
168
17
77
8.5
9.63
10
20
200
15
100
11.5
10
12
19
228
13
126
13
10.5
14
18
252
11
165
19.5
11.79
16
17
272
9
210
22.5
13.13
18
16
288
7
260
25
14.44
20
15
300
5
320
30
16
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