TP15_MKTG 3690 International Issues Marcom
.docx
keyboard_arrow_up
School
University of Toledo *
*We aren’t endorsed by this school
Course
BUAD-303
Subject
Marketing
Date
May 4, 2024
Type
docx
Pages
6
Uploaded by AgentWildcat3798
MKTG 3690:901: Marketing Communications
Topic Prep Sheet 15 (Topic 15: International Issues in MarCom)
Due by: 4/21/2024 @ 11:59 p.m.
This topic prep assignment consists of two parts: a section with True/False questions (15) and a section with multiple choice questions (5). Respond to ALL the questions in the two sections. The assignment is worth 20 points. There are also two optional extra credit questions worth a total of 3 points. The assignment is an individual assignment and should be completed individually and independently. Part A. I
ndicate whether each of the following statements (A1-A15) is true or false.
A1. Among the marcom issues that global brands have to address in different markets are appropriate branding strategies, translation of advertising and other promotional messages, availability of different types of media, distribution channels for their products, and pricing strategies in light of the volatility of exchange rates.
A2. The case of KFC becoming Poulet Frit Kentucky (PFK) in Quebec, Canada, is a case of both branding and language choice in international advertising. A3. When it comes to packaging decisions for global brands, colors denote different things in different cultures, so the color used for packaging has to be taken into account when marketing global brands.
A4. When it comes to advertising messages for global brands, standardization means that marketers use the standard values in each culture in their creation of ads. A5. In the case of the use of celebrity endorsers in global advertising, brands usually use local celebrity endorsers, as target audience members are not always familiar with foreign endorsers.
A6. Among the concerns regarding the use of different appeals in global advertising are concerns about differences in humor and jokes across cultures and the banning of sex appeals in some cultures. A7. When it comes to the use of language in advertising, global brands use the official language spoken by people in the markets in which they are advertising in all their ads for their goods and services. A8. One area in which information is readily available internationally for global marketers is media planning and buying, which makes media planning and buying relatively easy for global marketers. A9. To make effective media planning and buying decisions, global marketers must be aware of factors such as cost, availability of different media, statistics on media performance, and general knowledge on the kinds of media used in global markets. 1 | P a g e
A10. Among the top social media sites used by consumers in China are Sina Weibo, WeChat, and TikTok.
A11. The task of using social media for global marketing communications is made easier for global marketers by the fact that consumers, regardless of where they are in the world, use social media for the same purposes.
A12. Among the top social media sites used by consumers in India are Facebook, Instagram, and YouTube. A13. Brands typically associate themselves with (sponsor) different events in global markets than those they sponsor in their domestic countries, as cultural rituals (e.g., events that are important and celebrated in the culture) are different. A14. Celebrity endorsement is a global marketing communications strategy and is popular in a number of countries.
A15. The types of sales promotions that an international brand can run are largely influenced by the differences in laws and regulations from one country to another.
Part B. Attached to this document is an article entitled Pepsi Relaunches International
Strategy With Star-Studded Soccer Spot
. Read the article then respond to the questions below, which are based on the contents. Underline the correct response. (5 points)
B1. Based on information in the article Pepsi Relaunches International Strategy With
Star-Studded Soccer Spot
, Pepsi is using the ‘Thirsty for More’ campaign to position itself as this.
a.
The international flavor for international people
b.
The soda of choice for young, adventurous consumers
c.
The drink that quenches the thirst of soccer fans everywhere
d.
A worthy rival in the soda category
e.
Pepsi is using the campaign to position itself in all the above ways. B2. The article provides the following information: “The drinks giant said in a statement it’s hoping to appeal to a demographic it called ‘Generation Thirsty’ with a new creative north star that will unify its approach to advertising beyond the U.S.” This means that ‘beyond the US,’ Pepsi is practicing ___ of its advertising strategy.
a.
Adaptation
b.
Dual extension
c.
Standardization
d.
Hybridization
e.
All of the above
2 | P a g e
B3. Based on the contents of the article, which of the following statements about the new Pepsi campaign is not true?
a.
The refreshed international brand strategy is called “Thirsty for More.”
b.
The ad campaign uses sports celebrity endorsers. c.
Among the ways in which Pepsi can assess the effectiveness of this new strategy is to see if its market share has changed in places such as Africa, the Middle East and South Asia, as well as Latin America (LATAM).
d.
The Pepsi refreshed strategy represents part of its response to changing consumer attitudes towards the soda category.
e.
All the above statements about the new Pepsi campaign are true. B4. Based on the information contained in the article, which of the following associations related to the new campaign is not correct?
a.
Target audience: Young, adventurous consumers around the globe
b.
Media: Television; social media c.
Source: Pepsi; Leo Messi, Ronaldinho, Paul Pogba
d.
Message: 50% of Gen Z thinks drinking soda is unhealthy
e.
Marcom objective: Drive deeper connections with consumers based on shared interests
B5. Identify the basis for segmentation that has incorrect information. a.
Geographic segmentation: Based on region of the world (Africa, Middle East, South Asia, Latin America, USA)
b.
Psychographic segmentation: Interests such as soccer, music, and unique experiences
c.
Demographic segmentation: Generation (Gen Z); Age (young consumers)
d.
All the above bases for segmentation contain correct information. Extra Credit
EC1 (2 points). Based on information contained in the article Brands must get the basics right in China
, which of the following is a major factor that marketing communicators have to take into account when operating in global markets?
a.
Legal and regulatory requirements
b.
Language used in marketing communications
c.
Types of traditional media used
d.
Target audience in the different markets EC2 (1 point). True or False. Among the ways in which Pepsi can assess the effectiveness of its new international brand strategy Thirsty for More
are the level of demand for its product and net revenue. 3 | P a g e
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
- Access to all documents
- Unlimited textbook solutions
- 24/7 expert homework help
Related Questions
part a and b
arrow_forward
Ankit
arrow_forward
Item4
Time Remaining 2 hours 53 minutes 2 seconds
02:53:02
eBookReferences
Item 4
Time Remaining 2 hours 53 minutes 2 seconds
02:53:02
The production planner for a private label soft drink maker is planning the production of two soft drinks: root beer (R) and sassafras soda (S). There are at most 12 hours per day of production time and 1,500 gallons per day of carbonated water available. A case of root beer requires 2 minutes of time and 5 gallons of water to produce, while a case of sassafras soda requires 3 minutes of time and 5 gallons of water. Profits for the root beer are $6.00 per case, and profits for the sassafras soda are $4.00 per case. The firm’s goal is to maximize profits.
What is the time constraint?
rev: 09_21_2020_QC_CS-229783
Multiple Choice
5R + 5S ≤ 720.
3R + 5S ≤ 720.
2R + 5S ≤ 720.
3R + 2S ≤ 720.
2R + 3S ≤ 720.
arrow_forward
1 SSO: Texas A&M University San Antonio
110
M Question 7 - Week 13 - Homework #8 (100 points) - Connect
Week 13 - Homework #8 (100 points) i
ezto.mheducation.com
b My Questions | bartleby
Saved
7
Seminoles Corporation's fiscal year-end is December 31, 2024. The following is a partial adjusted trial balance as of December 31.
Accounts
Debit
Retained Earnings
Credit
$30,000
Dividends
$3,000
Service Revenue
15
points
Interest Revenue
50,000
6,000
Salaries Expense
15,000
Rent Expense
6,000
Skipped
Advertising Expense
3,000
Insurance Expense
11,000
Interest Expense
5,000
eBook
101
Hint
Required:
1. Prepare the necessary closing entries.
2. Calculate the ending balance of Retained Earnings.
Complete this question by entering your answers in the tabs below.
Print
Required 1
Required 2
References
Mc
Graw
Hill
Prepare the necessary closing entries. (If no entry is required for a particular transaction/event, select "No Journal Entry Required" in the
first account field.)
View transaction list…
arrow_forward
Q4) A rural country administration wants to locate several medical emergency response units so that it can respond to calls within the county within eight minutes of the call. The county is divided into seven population zones. The distance between the centers of each pair of zones is known and is given in the matrix below. The response units can be located in the center of population zones 1 through 7 at a cost (in hundreds of thousands of dollars) of 100, 80, 120 110, 90, 90, and 110 respectively. Assuming the average travel speed during an emergency to be 60 miles per hour, formulate an appropriate set covering model to determine where the units are to be located and how the population zones are to be covered.
arrow_forward
New Exercise Bank Content Qu. 05-21
Nutri-Jenny is a weight-management center. It produces a wide variety of frozen entrées for consumption by its clients. The entrées
are strictly monitored for nutritional content to ensure that the clients are eating a balanced diet. One new entrée will be a beef sirloin
tips dinner. It will consist of beef tips and gravy, plus some combination of peas, carrots, and a dinner roll. Nutri-Jenny would like to
determine what quantity of each item to include in the entrée to meet the nutritional requirements, while costing as little as possible.
The nutritional information for each item and its cost are given in the accompanying table. The nutritional requirements for the entrée
are as follows:
Unit Cost (per ounce)
Calories
Fat Calories
Vitamin A (IU)
Vitamin C (mg)
Protein (g)
Beef Gravy Peas Carrots Roll
$0.40 $0.35 $0.15 $0.18 $0.10
Beef
Nutritional Data (per ounce)
20
8
15
15
0
0
0
15
3
1
Click here for the Excel Data File
54
19
0
Gravy
Total cost
0…
arrow_forward
Required Information
[The following information applies to the questions displayed below.]
Professor John Morton has just been appointed chairperson of the Finance Department at Westland University. In
reviewing the department's cost records, Professor Morton found the following total cost associated with Finance 101 over
the last five terms:
Term
Fall, last year
winter, last year
Summer, last year
Fall, this year
winter, this year
Professor Morton knows there are some variable costs, such as amounts paid to graduate assistants, associated with the
course. He would like to have the variable and fixed costs separated for planning purposes.
Total Cost (in dollars)
16,000
14,000
12,000
10,000
Required:
1. Prepare a scattergraph plot. (Plot total cost on the vertical axis and number of sections offered on the horizontal axis.)
Instructions:
1. On the graph below, use the point tool (Fall last year) to plot number of sections offered on the horizontal axis and total cost on
the vertical…
arrow_forward
PRODUCT
PK ProductID
char(4)
ORDER_DETAILS
PK SalesOrderDetailID char(6)
SALES_ORDERS
PK SalesOrderNumber nvarchar(50)
ProductName
ProductNumber
ProductLine
ProductClass
ProductStyle
nvarchar(50)
nvarchar(50)
FK2
SalesOrderNum
FK1 ProductID
nvarchar(50)
FK1 CustomerID
char(5)
char(4)
OrderDate
datetime
nvarchar(2)
nvarchar(2)
OrderQty
UnitPrice
smallint
DueDate
datetime
money
ShipDate
datetime
nvarchar(2)
Product Color
ProductListPrice
nvarchar(50)
UnitPriceDiscount
Line Total
money
decimal(28,6)
SubTotal
money
TaxAmt
money
ProductStandardCost
money
Freight
money
TotalDue
money
ProductSize
ProductSizeUnit MeasureCode
Product Weight
money
nvarchar(50)
nvarchar(3)
Product Weight UnitMeasureCode
decimal(8,2)
nvarchar(3)
CUSTOMER
PK
CustID
char(5)
Cust Type
nvarchar(1)
AddLine1
nvarchar(50)
AddLine2
City
nvarchar(50)
nvarchar(50)
PostalCode nvarchar(50)
Shown above are the tables in a database with all the relevant information including the data type for each of the columns.
Select ONE…
arrow_forward
Since there's still a part of the question I'll be adding another question and here it is.
Answer the question explain What are the different common reservation amendments and revisions.
Question: What are the different common reservation amendments and revisions?
arrow_forward
allons of deionized water from each wholesaler to each distribution center is shown in the following table: Question Viewer a. Which of the following statements regarding setting up the tableau for the optimal solution for this problem is true? B. The sum of supply capacities is greater than the sum of demands, so a dummy distribution center is needed. C. The sum of supply capacities is less than the sum of demands, so a dummy wholesaler is needed. b. What is the total cost of the solution? The optimal cost is $ ((Enter your response rounded to the nearest dollar.)
arrow_forward
Goda
arrow_forward
eCabs is a newly created taxi service company that provides online booking for clients in the Lusaka province. eCabs has considered developing a simple website for an online booking System with the capability to enable clients access from their mobile devices and to book for a trip. At the time of their first booking, clients should be able to enter their details into an online form, along with their credit card details. However, clients can also have an account with eCabs and for any subsequent bookings, they can log in to their own account and make a booking for a taxi. They need to be able to enter their trip origin and destination. The system will give them an estimate of cost according to their trip description.
Assuming you have been assigned to design and develop the system for eCabs. You are given three weeks to come up with a blueprint of the system design and present the design to a team of consultants. The online booking System should be able to perform a number of…
arrow_forward
Josh Randall, a sales representative for WAI, has convincedhis customer (order #2 in Problem 9) to reschedule. Order #2 hasagreed to accept delivery of 25 units in week 2 as long as WAIcan also guarantee delivery of an additional 25 units in week 5.If WAI cannot meet both delivery requirements, the customerhas threatened to withdraw its entire order. You have alreadypromised orders 1, 3, and 4. Can you assure Josh that WAI willdeliver on time? Show your calculations.
arrow_forward
A toy car is composed of a body assembly and four wheels. The body assembly includes a hood, a top, a base, two sides, and a trunk. Inventories and lead times for each part are shown below. 675 toy cars are needed for an order in week 12.
Part
Inventory
Lead Time (weeks)
Toy car
100
2
Body assembly
175
4
Hood
100
3
Top
100
2
Base
175
4
Side
150
3
Trunk
300
2
Wheels
575
3
A. The net requirement for bodies is ___ units in week ___.
B. In the toy car example above, the planned order release for sides is ___ units in week ___.
C. In the toy car example above, the planned order release for wheels is ___ units in week ___.
D. In the toy car example above, the planned order release for wheels is ___ units in week ___.
arrow_forward
q3
arrow_forward
20-
Mr. Ibrahim completed his school studies. He wants new dresses as he take admission in the college. Which of the following option is related to this?
a.
Want
b.
Need
c.
Demand
d.
Need and want
arrow_forward
On the morning of October 31st, Elaine Black, Chief Information Officer at Robatelli'sPizzeria, was waiting for both Jim Saxton, database administrator, and PeterGreyton, operations manager, to come to her office for a meeting. While waiting,Elaine was thinking about the surge of telephone and Internet orders expected to bereceived through the company's customer order center within the next 12 hours.Halloween had always been the most popular day of the year for people in thegreater Pittsburgh area to order pizza from Robatelli's. There were 53 restaurantlocations to serve these customers, but only one location to receive all of the ordersand forward them to the right restaurant. Elaine's thoughts were interrupted as Jimand Peter entered her office. The following conversation took place:ELAINE Well, guys, it's here again, our biggest day of the year. Not only isHalloween a busy day, but we have the upcoming day afterThanksgiving, the week before Christmas, and Super Bowl Sunday. Canour…
arrow_forward
On the morning of October 31st, Elaine Black, Chief Information Officer at Robatelli'sPizzeria, was waiting for both Jim Saxton, database administrator, and PeterGreyton, operations manager, to come to her office for a meeting. While waiting,Elaine was thinking about the surge of telephone and Internet orders expected to bereceived through the company's customer order center within the next 12 hours.Halloween had always been the most popular day of the year for people in thegreater Pittsburgh area to order pizza from Robatelli's. There were 53 restaurantlocations to serve these customers, but only one location to receive all of the ordersand forward them to the right restaurant. Elaine's thoughts were interrupted as Jimand Peter entered her office. The following conversation took place:ELAINE Well, guys, it's here again, our biggest day of the year. Not only isHalloween a busy day, but we have the upcoming day afterThanksgiving, the week before Christmas, and Super Bowl Sunday. Canour…
arrow_forward
Q2 The lower daily needs for workers in a manufacturing organization provided in the below table, each worker works for eight hours, the management needs to determine the lower number of workers to maintain the flow and stability of the work in each shaft. Formulate LP model for this problem and suggest (only suggestion) a method to find the optimal solution Shaft
arrow_forward
Note:-
Do not provide handwritten solution. Maintain accuracy and quality in your answer. Take care of plagiarism.
Answer completely.
You will get up vote for sure.
arrow_forward
Job Costing Johnson Inc. is a job-order manufacturing company that uses a predetermined overhead ratebased on direct labor hours to apply overhead to individual jobs. For the current year, estimated direct laborhours are 95,000 and estimated factory overhead is $617,500. The following information is for Septemberof the current year. Job A was completed during September, and Job B was started but not finished.[LO 4-3, 4-4, 4-5]September 1, InventoriesMaterials Inventory $ 7,500Work-in-Process Inventory (All Job A) 31,200Finished Goods Inventory 67,000Material purchases 104,000Direct materials requisitionedJob A 65,000Job B 33,500Direct labor hoursJob A 4,200Job B 3,500Labor costs incurredDirect labor ($8.50/hour) 65,450Indirect labor 13,500Supervisory salaries 6,000Rental costsFactory 7,000Administrative offices 1,800Total equipment depreciation costsFactory 7,500Administrative offices 1,600Indirect materials used 12,000Required1. What is the total cost of Job A?2. What is the total…
arrow_forward
03.08 how can we solve local problems
arrow_forward
Consider the bill of materials (BOM) shown to the
right.
a. How many immediate parents (one level above)
does item I have? How many immediate parents does
item E have?
Item I has immediate parent(s) and item E has
immediate parent(s). (Enter your responses as
integers.)
E (1)
LT = 4
1 (2)
LT = 1
B (1)
LT=3
F (2)
LT=2
E (1)
LT = 4
1 (2)
LT=1
LT=2
C (2)
LT=1
G (1)
LT = 3
(H (1)
LT = 3
D (1)
LT=4
(J (2)
LT=5
G (1)
LT = 3
arrow_forward
attle Tots makes a fiberglass tricycle for kids that is composed of three major components: a handlebar-front wheel-pedal assembly, a seat, and frame unit, and rear wheels. The company has orders for 12,000 of these tricycles. The company does not have the resources available to manufacture everything needed for the completion of 12,000 tricycles so it has gathered purchase information for each component.
The following table shows relevant information:
Requirements
Cost to
Manufacture
Cost to
Purchase
Component
Plastic
Time
Space
Front
3
10
2
8
12
Seat/Frame
4
6
2
6
9
Rear-wheel (each)
.5
2
.1
1
3
Available
50,000
160,000
30,000
Develop a linear programming model to advise the operations manager of Tattle Tots how many of each component should be manufactured and how many should be purchased in order to provide 12,000 fully completed tricycles at the minimum cost. What is your best…
arrow_forward
I'm sending it again because my question was solved incorrectly
arrow_forward
eBook
Problem 10-31
A long-distance telephone company uses a fiber-optic network to transmit phone calls and other information between locations. Calls are carried through cable lines and switching nodes. A portion of the company's transmission network is shown here. The numbers above each arc show the capacity in thousands of
messages that can be transmitted over that branch of the network.
To keep up with the volume of information transmitted between origin and destination points, use the network to determine the maximum number of messages that may be sent from a city located at node 1 to a oty located at node 7.
3
Maximum number of messages -
arrow_forward
EX8-15 (Algo) The National Oceanic Research Institute is...
The National Oceanic Research Institute is planning a research study on global warming In Antarctica. The 16-month network schedule
is presented below. It is followed by budgets for each activity. Create a time-phased budget for the research project.
0
0
0
A 3
Preliminary
plan
3 3
3 B 5
0
3
Task
A Preliminary plan
B Detail plan
Detall
plan
2 5
C Hire staff
D Select equipment
E Train
F Purchase clothing
G Plane transportation
H Get custom equipment
I Additional equipment
Test equipment
K Ship all supplies.
L Travel
Total budget
Task
Preliminary plan
Detail plan
Hire staff
Select equipment
Train
Test equipment
Ship all supplies
Travel
Total budget
Global Warming Antarctic Research Project
Months.... ($000)
Purchase clothing
Plane transportation
Get custom equipment
Additional equipment
5
0
5
C 7
Hiro
staff
2 7
5
0
D 6
Select
equipment
5 1 6
2
2
1
1
3
2
5
3
1
5
1
7 G 9
6
Plane
transportation
13 2 15
7
0
7
7
6
13
Global Warming…
arrow_forward
Tattle Tots makes a fiberglass tricycle for kids that is composed of three major components: a handlebar-front wheel-pedal assembly, a seat, and frame unit, and rear wheels. The company has orders for 12,000 of these tricycles. The company does not have the resources available to manufacture everything needed for the completion of 12,000 tricycles so it has gathered purchase information for each component.
The following table shows relevant information:
Requirements
Cost to
Manufacture
Cost to
Purchase
Component
Plastic
Time
Space
Front
3
10
2
8
12
Seat/Frame
4
6
2
6
9
Rear-wheel (each)
.5
2
.1
1
3
Available
50,000
160,000
30,000
Develop a linear programming model to advise the operations manager of Tattle Tots how many of each component should be manufactured and how many should be purchased in order to provide 12,000 fully completed tricycles at the minimum cost. What is your best…
arrow_forward
Due to COVID-19, Northface faced a shortage of "regular" manufacturing workers and asked its executives to work on the factory floor without any extra pay. What is a possible consequence?
A.
favorable materials quantity variance
B.
Favorable labor rate variance
C.
Unfavorable materials price variance
D.
unfavorable labor efficiency variance
arrow_forward
Clinton Financial Consultants is a firm of chartered accountants and financial consultants. Amongst its many activities , it specializes in arranging finance for new entrepreneurs. It helps them in evaluation, preparing viable reports, documentation, legal documentation and finally obtaining a loan from banking or financial institutions. The task involves preparing a proposal, checking the background of the client firm for its creditworthiness, preparing pro forma balance sheets and profit and loss accounts for the term of the loan, carrying out a need analysis, preparing loan agreement
documents and finally obtaining the loan for the client. To facilitate better management, the firm uses PERT. It is currently processing the proposed loan for Alfa enterprises. The team assigned for this project has identified the following activities:
Activity Description Immediate Predecessor
A Start preparing proposal as per template -
B Check credit worthiness of firm -
C Create a rough draft…
arrow_forward
SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Related Questions
- part a and barrow_forwardAnkitarrow_forwardItem4 Time Remaining 2 hours 53 minutes 2 seconds 02:53:02 eBookReferences Item 4 Time Remaining 2 hours 53 minutes 2 seconds 02:53:02 The production planner for a private label soft drink maker is planning the production of two soft drinks: root beer (R) and sassafras soda (S). There are at most 12 hours per day of production time and 1,500 gallons per day of carbonated water available. A case of root beer requires 2 minutes of time and 5 gallons of water to produce, while a case of sassafras soda requires 3 minutes of time and 5 gallons of water. Profits for the root beer are $6.00 per case, and profits for the sassafras soda are $4.00 per case. The firm’s goal is to maximize profits. What is the time constraint? rev: 09_21_2020_QC_CS-229783 Multiple Choice 5R + 5S ≤ 720. 3R + 5S ≤ 720. 2R + 5S ≤ 720. 3R + 2S ≤ 720. 2R + 3S ≤ 720.arrow_forward
- 1 SSO: Texas A&M University San Antonio 110 M Question 7 - Week 13 - Homework #8 (100 points) - Connect Week 13 - Homework #8 (100 points) i ezto.mheducation.com b My Questions | bartleby Saved 7 Seminoles Corporation's fiscal year-end is December 31, 2024. The following is a partial adjusted trial balance as of December 31. Accounts Debit Retained Earnings Credit $30,000 Dividends $3,000 Service Revenue 15 points Interest Revenue 50,000 6,000 Salaries Expense 15,000 Rent Expense 6,000 Skipped Advertising Expense 3,000 Insurance Expense 11,000 Interest Expense 5,000 eBook 101 Hint Required: 1. Prepare the necessary closing entries. 2. Calculate the ending balance of Retained Earnings. Complete this question by entering your answers in the tabs below. Print Required 1 Required 2 References Mc Graw Hill Prepare the necessary closing entries. (If no entry is required for a particular transaction/event, select "No Journal Entry Required" in the first account field.) View transaction list…arrow_forwardQ4) A rural country administration wants to locate several medical emergency response units so that it can respond to calls within the county within eight minutes of the call. The county is divided into seven population zones. The distance between the centers of each pair of zones is known and is given in the matrix below. The response units can be located in the center of population zones 1 through 7 at a cost (in hundreds of thousands of dollars) of 100, 80, 120 110, 90, 90, and 110 respectively. Assuming the average travel speed during an emergency to be 60 miles per hour, formulate an appropriate set covering model to determine where the units are to be located and how the population zones are to be covered.arrow_forwardNew Exercise Bank Content Qu. 05-21 Nutri-Jenny is a weight-management center. It produces a wide variety of frozen entrées for consumption by its clients. The entrées are strictly monitored for nutritional content to ensure that the clients are eating a balanced diet. One new entrée will be a beef sirloin tips dinner. It will consist of beef tips and gravy, plus some combination of peas, carrots, and a dinner roll. Nutri-Jenny would like to determine what quantity of each item to include in the entrée to meet the nutritional requirements, while costing as little as possible. The nutritional information for each item and its cost are given in the accompanying table. The nutritional requirements for the entrée are as follows: Unit Cost (per ounce) Calories Fat Calories Vitamin A (IU) Vitamin C (mg) Protein (g) Beef Gravy Peas Carrots Roll $0.40 $0.35 $0.15 $0.18 $0.10 Beef Nutritional Data (per ounce) 20 8 15 15 0 0 0 15 3 1 Click here for the Excel Data File 54 19 0 Gravy Total cost 0…arrow_forward
- Required Information [The following information applies to the questions displayed below.] Professor John Morton has just been appointed chairperson of the Finance Department at Westland University. In reviewing the department's cost records, Professor Morton found the following total cost associated with Finance 101 over the last five terms: Term Fall, last year winter, last year Summer, last year Fall, this year winter, this year Professor Morton knows there are some variable costs, such as amounts paid to graduate assistants, associated with the course. He would like to have the variable and fixed costs separated for planning purposes. Total Cost (in dollars) 16,000 14,000 12,000 10,000 Required: 1. Prepare a scattergraph plot. (Plot total cost on the vertical axis and number of sections offered on the horizontal axis.) Instructions: 1. On the graph below, use the point tool (Fall last year) to plot number of sections offered on the horizontal axis and total cost on the vertical…arrow_forwardPRODUCT PK ProductID char(4) ORDER_DETAILS PK SalesOrderDetailID char(6) SALES_ORDERS PK SalesOrderNumber nvarchar(50) ProductName ProductNumber ProductLine ProductClass ProductStyle nvarchar(50) nvarchar(50) FK2 SalesOrderNum FK1 ProductID nvarchar(50) FK1 CustomerID char(5) char(4) OrderDate datetime nvarchar(2) nvarchar(2) OrderQty UnitPrice smallint DueDate datetime money ShipDate datetime nvarchar(2) Product Color ProductListPrice nvarchar(50) UnitPriceDiscount Line Total money decimal(28,6) SubTotal money TaxAmt money ProductStandardCost money Freight money TotalDue money ProductSize ProductSizeUnit MeasureCode Product Weight money nvarchar(50) nvarchar(3) Product Weight UnitMeasureCode decimal(8,2) nvarchar(3) CUSTOMER PK CustID char(5) Cust Type nvarchar(1) AddLine1 nvarchar(50) AddLine2 City nvarchar(50) nvarchar(50) PostalCode nvarchar(50) Shown above are the tables in a database with all the relevant information including the data type for each of the columns. Select ONE…arrow_forwardSince there's still a part of the question I'll be adding another question and here it is. Answer the question explain What are the different common reservation amendments and revisions. Question: What are the different common reservation amendments and revisions?arrow_forward
- allons of deionized water from each wholesaler to each distribution center is shown in the following table: Question Viewer a. Which of the following statements regarding setting up the tableau for the optimal solution for this problem is true? B. The sum of supply capacities is greater than the sum of demands, so a dummy distribution center is needed. C. The sum of supply capacities is less than the sum of demands, so a dummy wholesaler is needed. b. What is the total cost of the solution? The optimal cost is $ ((Enter your response rounded to the nearest dollar.)arrow_forwardGodaarrow_forwardeCabs is a newly created taxi service company that provides online booking for clients in the Lusaka province. eCabs has considered developing a simple website for an online booking System with the capability to enable clients access from their mobile devices and to book for a trip. At the time of their first booking, clients should be able to enter their details into an online form, along with their credit card details. However, clients can also have an account with eCabs and for any subsequent bookings, they can log in to their own account and make a booking for a taxi. They need to be able to enter their trip origin and destination. The system will give them an estimate of cost according to their trip description. Assuming you have been assigned to design and develop the system for eCabs. You are given three weeks to come up with a blueprint of the system design and present the design to a team of consultants. The online booking System should be able to perform a number of…arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning