MKTG570 Draft 2 - Perri

Chapter 9 also discusses product positioning, repositioning, and perceptual mapping. a. Construct a perceptual map that includes the Xerox brand before 2008 (before recent repositioning efforts). b. Construct a perceptual map that includes the Xerox brand in current times.c. Discuss how Xerox’s position differs (or does not differ) between the two perceptual maps frompart a and part b. d. Color and movemente. Positionf. Isolationg. Formath. Contrast and expectationsi. Interestingnessj. Information quantity

Give 3 examples of hidden expenses for the purchase of a new car

In Chapter 7, you read about the Request for Proposal (RFP), which is issued by an organization interested in purchasing a particular product or service. Companies must provide a response to the RFP in order to be selected to provide the particular product or service. For this week's discussion, use the attached sample RFP to answer the following questions in preparing a response to the RFP: 1. Create your own company for purposes of this assignment. Provide the name and scope of your company (must fit with this RFP). 2. General Information: Describe your firm’s approach to quality and data integrity regarding the information and services you provide. 3. General Information: Describe how your company manages workload peaks from a resource perspective. 4. Service Offerings: Please describe your firm’s focus and core competencies. 5. Service Offerings: What distinguishes your company’s capabilities from other firms in your industry? 6. Operating Philosophy: What is your…

CVP Analysis; Commissions; Ethics Lionel Corporation manufactures pharmaceutical products sold through a network of sales agents in the United States and Canada. The agents are currently paid an 18% commission on sales; that percentage was used when Lionel prepared the following budgeted income statement for the fiscal year ending June 30, 2019: Lionel Corporation Budgeted Income Statement For the Year Ending June 30, 2019 ($000 omitted) Sales $28,500 Cost of goods sold Variable $12,825 Fixed 3,500  16,325  Gross profit  $12,175  Selling and administrative costs Commissions $ 5,130 Fixed advertising cost 800  Fixed administrative cost  2,150  8,080  Operating income $ 4,095 Fixed interest cost 705 Income before income taxes $ 3,390 Income taxes (30%) 1,017 Net income $ 2,373 Since the completion of the income statement, Lionel has learned that its sales agents are requiring a 5% increase in their commission rate (to 23%) for the upcoming year. As a result, Lionel’s president has…

For a marketing project, I am working on manufacturing and selling product (Ramen). I must write about ‘PRICE’ for the product we make. Following are the details which I should include. I have required a detailed explanation about how price affects and the changes based on the following information. (Include all information together and a long explanation)   Our product is a premium grocery item, and we want to be perceived as a high-quality brand.   The price for a single serving is $6.99 Price for 4 servings - 17.99 (Above market price)   Pricing approach Odd-even pricing will be used. And it always must be above market price.   Adjustments: Quantity Discounts – For retailers when we have some kits that are about to expire. Trade Discounts (Wholesalers and Retailers) Promotional Allowances to reduce price of the product to retailers so that they include it in their catalogs, and we sell more overall)   And will the price change over time? If so, how? (Since it is ramen, It doesn’t…

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Willow is habitually late in joining Zoom meetings for her job. Her boss and colleagues are distracted when she joins late and end up repeating information provided earlier in the meeting. Willow’s boss decides to establish a program where everyone who signs in on time for the Zoom meeting will be entered into a drawing for a $20 Starbucks gift card. A name is drawn at the end of the month (i.e., after two meetings). Willow starts joining the Zoom meetings on time. Which type of differential reinforcement is being used?   Explain how you know it is the type of DR you identified:

Hide Assignment Information Instructions   Exercise #5 For this week exercise, we need to try a few logit models (see this link for more information: LOGIT REGRESSION) If you have chosen to work with Excel, please run above three models and complete the following tables. Model 1: Run a regression model and use being a member of network and find out its impact on hospital cost? (Model 1) Model 2: For the 2nd model run a regression model and use being a member of network and find out its impact on hospital cost and hospital revenue? (Model 2) Model 3: For the 3rd model run a regression model and use being a member of network and find out its impact on ratio-Medicare-discharge and ratio-Medicaid-discharge. Based on your finding please recommend 3 policies and discuss the impact of being on a network on hospital cost, hospital revenue and out its impact on ratio-Medicare-discharge and ratio-Medicaid-discharge. Do you recommend keeping membership for a hospital? Why or why not?

Which of the following best describes a flexible budget? Select one: a. A budget which can be fixed when actual costs are known, to provide a realistic forecast for the forthcoming period b. A budget which is prepared on a spreadsheet, with the flexibility to add new cost items to prepare new forecasts as circumstances change during the year c. A budget which, by recognizing different cost behavior pattern, is designed to change as volume of activity changes d. A budget which is designed to be easily updated to reflect recent changes in unit costs or selling price

A strategic planning that include decisions such as market trends, behaviour and shifts in competitive markets, emerging competition, and long-term expansions could be classified as_______. a. Mid, long, short term forecast b. Short-term forecast c. Mid-term forecast d. Long-term forecast

16. As a marketing manager for one of the world's largest automakers, you are responsible for the advertising campaign for a new energy-efficient sports utility vehicle. Your support team has prepared the following table, which summarizes the (year-end) profitability, estimated number of vehicles sold, and average estimated selling price for alternative levels of advertising. The accounting department projects that the best alternative use for the funds used in the advertising campaign is an investment returning 9 percent. In light of the staggering cost of advertising (which accounts for the lower projected profits in years 1 and 2 for the high and moderate advertising intensities), the team leader recommends a low advertising intensity in order to maximize the value of the firm. Do you agree? Explain. (Hint: the value of the firm is directly related to the present value of future profits) Profitability by Advertising Intensity Profits (in millions) 1 Year 2 Year 3 Year Advertising…

Help! I got it wrong again.

Michael is the marketing executive of SHOPEE and he is planning to launch the 2.2.22 online SALE through price discounts, either 40% off or 20% off. He also learned that SHOPEE closest competitor LAZADA , is planning to promote also a 2.22.22 online SALE with price discounts , either 50% off or 30% off. If SHOPEE launches the 40% off, it will gain nothing. If LAZADA launches the 50% off or gain 8,000,000 if LAZADA launches the 30% off. If SHOPEE launches the 20% off, it will lose 2,000,000 if LAZADA launches the 50% off or lose 5,000,000 if LAZADA launches the 30% off. 1.Which strategy is dominated by SHOPEE depending on strategy of LAZADA? A. 50% OFF B. 40% OFF C. 20% OFF D. 30% OFF E. NONE 2.What should be the strategy of LAZADA? A. 50% OFF B. 40% OFF C. 30% OFF D. 20% OFF

why are research methods and desing methods important? are there any disadvantages to using either? Which is a better option and why?

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Ma1. What is true about the hotel room reservation booked by a guest through expedia.com? Select one: a. It is unwise to use such websites because they don’t help to increase hotel rooms’ revenue. b. No distribution channel fees will be paid on the revenue this reservation generates. c. It is the lowest possible cost distribution channel. d. There are fees associated with using online distribution channels such as expedia.com that hotels must pay.

In a make-or-buy decision, relevant costs include:  a. unavoidable fixed costs b. avoidable fixed costs c. fixed selling expenses d. fixed administrative expenses

1. A forecaster must decide on the value of this factor before he can use the simple moving average model. *   a. Actual demand for each period b. Averaging period c. Exponential smoothing constant d.Weights   2. A forecaster must decide on the value of this factor before he can use the exponential smoothing model. *   a. Actual demand for each period b. Averaging period c. Exponential smoothing constant d. Weights   3. A forecaster must calculate this value to assess the accuracy of a time series forecasting model. * a. Averaging period b. Correlation coefficient c. Exponential smoothing constant d. Mean absolute deviation

Khuliswa owns a startup company making sauces called Kusta's, she wants to create a CRM plan for her business, but she is unsure about the implementation of certain steps. Your task is to come up with practical examples of how Kusta’s can implement certain steps in the CRM planning process. Step 8: Selecting appropriate CRM technologies (10 marks)(Include an in-depth discussion on suitable software and promotional technologies for Kusta’s)

1. What type of report along with the specific contents of the report should be requested from the Marketing department in order to address customers experiencing short deliveries?   1. What type of report along with the specific contents of the report should be requested from the Distribution department in order to address customers experiencing short deliveries?

48- The maximum number of sales that can occur in a given period to an individual or businesses that are willing to sell in a given market is known as: a. Product demand b. Market potential c. Market demand d. All the options are correct

Below is an actual job description for a sourcing and procurement internship position that was available at Disney Consumer Products/Studios. Based on the information in the job description, create accountabilities, objectives, and standards for this position.   TITLE Graduate Associate, Sourcing, & Procurement (Disney Consumer Products/Studios)   THE POSITION Provide analytical support for sourcing projects impacting business units, specifically targeting Disney Consumer Products & Studios. Benchmark current pricing models and develop new approaches to pricing/buying various products and services that yield creative and business advantage. Support the continuing efforts to increase the percentage of spend influenced, specifically as it relates to business units where we have had only a minor impact. Assist in the development of spend profiles, key stakeholder lists, savings opportunities where existing contracts are leveraged, savings opportunities in commodity areas that…

A cosmetic manufacturer wants to understand why users shop online versus in store, and how they might take better advantage of the online channel; the manufacturer wants to make improvements to the company’s website. The manufacturer also wants to find out why Nordstrom.com (a competitor’s website) appeals to cosmetic consumers versus other websites. The cosmetic manufacturer also wants to find ways to improve consumers’ in-store experience. Further, the manufacturer want to produce a three (3) month sales forecast based on the data produced from the research. Write a report about the marketing research process and your findings. Your report should include: Describe the research design. Use the qualitative method: Netnography. For each give the following details: Participants i. Numbers, gender, age, how selected. Justify each Interviews i. How many, the setting & process, length of time. Justify each ii. Questions/discussions held related to the 4 objectives Ethical…