M5 Project
.docx
keyboard_arrow_up
School
Grand Valley State University *
*We aren’t endorsed by this school
Course
1010
Subject
Marketing
Date
Feb 20, 2024
Type
docx
Pages
5
Uploaded by DeanAtom13378
RUNNING HEAD TITLE
M5 Amazon Marketing Project
Addison RaschPremo MKT1110-A1 M5 Project
Amazon Project
2
M5 Project: Amazon How does Amazon Brand their product or service. Amazon is seen everywhere every day. Amazon has ads along with their trucks and added planes as well. Amazons packing is also everywhere, there are thousands of packages being delivered from there. Along with their own products “Amazon Basics” and with that Amazon companies frequently produce low-cost goods that are identical to name-brand best-sellers on the website. Amazon claims to have high-quality items and offers some of the best rates on the internet for them. Even on Amazons website pretty much says it themselves within having a brand with them to help advertise a product. “By creating an engaging brand presence on Amazon, you can reach customers where they're already shopping and looking for inspiration for their next purchase.” (Amazon).
Amazons Packaging The packaging that Amazon provides is known and they do it in a simple way. Their logo is on their boxes and trucks/delivery vehicles. Amazon also ships through other services such as USPS and UPS. Having the logo on all of Amazon orders make it wide spread to be known. Most of what Amazon does to protect the products that are being shipped is what they do to protect what’s in their products. Amazon or the other company will put what is needed to protect them against possible harm that can come from handling, loading, unloading, and different forms of transportation, such as impact, vibration,
compression, or dampness.
But there is usually another package underneath the Amazon package that’s being delivered. Those packages are also important. They not only represent their own company but could also represent
Amazon in a way. If the inside package is damaged that could also represent both companies in a bad way.
Amazon Project
3
How does PDLC impact Amazons marketing mix Amazon sellers concentrate their marketing efforts on knowing what customers want and setting their product apart from the competition at each phase of the product life cycle. Through its marketing mix, which consists of several techniques and approaches depending on the type of product, markets and market categories, and competitors, Amazon focuses on the market it is targeting. The life cycle of a product constantly encounters business obstacles. You could have to deal with issues including
shifting in consumer demands, decreasing demand, and the appearance of competitors as an Amazon seller. There exist alternative strategies for sellers to get past these challenges. In order to increase demand and maintain their competitiveness, retailers might also run promotions and discounts.
Because technology is always changing, Amazon merchants may face difficulties. In order to stay
up to date with the current technological advancements, sellers might need to improve your systems and procedures. Remaining ahead of your rivals is essential for success. Sellers might run into issues like pricing wars, knockoff goods, and bad reviews. Sellers may overcome these obstacles by separating their
items with higher quality and distinctive features. Additionally, sellers may keep an eye on the rates of their rivals and modify their own pricing plans appropriately. There are four phases in the Amazon product life cycle: introduction, growth, maturity, and decline. Low revenues and significant marketing expenses define the Introduction stage. Growing sales and earnings identify the Growth stage. Sales begin to level off as competition heats up during the maturity period. Sales begin to fall during the decline stage, and the product is finally discontinued.
Concern for Amazons product costs Amazon could receive a decline on a 3
rd
party sellers item depending what it is, the Colorado district court said this about Amazon “These online marketplaces allow third party sellers to sell a
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
- Access to all documents
- Unlimited textbook solutions
- 24/7 expert homework help
Related Questions
Among the identified 7P’s of marketing, which do you think are the three most appropriate marketing mix in a sari-sari store business, and why? Justify your answer by citing examples.
arrow_forward
Identify the 4Ps(Place, promotion, product, price) marketing mix of company Dairy Queen. Don't just give me the definitions, list and describe them for the company Dairy Queen. All content must be paraphrased. Use references from 2018-2021 and cite them. I included an example for the company Kobo.( I need it for Dairy Queen all 4ps). THIS IS NOT AN ESSAY ugh. I really need help with this. Plz help me.
arrow_forward
Describe the kind market segment in this example. Explain.
arrow_forward
Address the following items on the (Indian Cricket Team)
Product: Explain the sport product or service to be marketed.
Price: Identify the cost of the sport product or service as compared to its competition.
Place: Describe how the product or service will be distributed to consumers.
Promotion: Recommend how you will make consumers aware of the product or service
arrow_forward
Prepare a TOWS matrix of the 3-page Corporate Travel Policy attached.
arrow_forward
I work for a financial services firm. We do new product development all the time, and a lot of it is of the incremental variety. You know, bundle credit card access to a savings account, bundle the savings account to the money market account, add an IRA investment option, things of that short. Explain how the new products process is relevant in my industry, and my company. Seems like it’s more tailored to physical goods. Isn’t it a little misleading?
arrow_forward
7) Explain how the pricing of microwave ovens has changed over time as the product goes through its life cycle.
8) Describe the characteristics of the earliest and latest adopters for a new hand-held organizer.
9) Identify and explain the three variations from a standard product life cycle.
arrow_forward
Place:
What are Possible ways to get the coca-cola product to the consumer
What is a possible place to store the coca-cola prodcut
Where is coca-cola sold?
arrow_forward
Briefly list and explain the decisions required to design a full sales promotion program(eg: discount, contest, etc) for promoting the sales of Lux lotion in this upcoming winterusing the price adjustment strategies.
arrow_forward
Product, price, place, and promotion
Discuss the 4P’s of marketing mix with Netflix strengths and weaknesses compared to disney
arrow_forward
Some high-fashion retailers, notably H&M and Zara, sell what some call“disposable fashion”—apparel priced so reasonably low that it can bedisposed of after just a few wearings. Here is your dilemma: You havean important job interview and need a new suit. You can buy the suit atone of these stores for $129 or at Brooks Brothers for $500. Of course,the Brooks Brothers suit is of higher quality and will therefore lastlonger. How would you use the two value-based approaches describedin this chapter to determine which suit to buy?
arrow_forward
Please answer the following multiple choice questions
marketing experiment compares five different types of packaging for blank computer CDs. Each type of packaging can be presented in four different colors. Each combination of package type with a particular color is shown to 50 potential customers, who rate the overall attractiveness on a scale of 1 to 5.
(a) The factors areA. the potential customers.B. the four different colors.C. type of packaging and color.
(b) The experimental units in this experiment areA. type of packaging and color.B. the potential customers.C. the measure of attractiveness
arrow_forward
The product is iphone.
Introduction
Briefly describe the product you've selected along with any relevant history that led you to choose this product/brand.
Four Ps of Marketing
Describe the key marketing strategies of your selected product. You should base your evaluation and report on what you can observe about how the four Ps are applied to the product you chose.
• Product: Describe the want or need your product addresses.
• Placement: Describe the physical location of the product among its closest competitors (a quick picture of the shelf would tell a good story!), and describe what this placement says about the marketing strategy.
• Pricing: Describe the pricing strategy. A good description would include observations about the closest competitive
product and its relative pricing.
• Promotion: Describe how the product is being promoted. You could include any obvious physical/in-store promotions seen on the shelf, as well as flyers, coupons, social media, online advertising, etc.
•…
arrow_forward
(b) The product life cycle (PLC) is useful in developing marketing strategies of products. Explain how marketers of an electronic product can apply the PLC model in developing marketing strategy.
arrow_forward
help
arrow_forward
Product-communications extension
McDonald's is a
company and McArabia is a
brand.
O Global, global
O Local, global
O Global, local
O Local, local
The main disadvantage associated with
is that a company
arrow_forward
Please help, it will be much appreciated.
arrow_forward
СOMPLETE MЕ
Complete the table below by supplying it with products that you consider similar. Write the product
and not the brand in their respective columns. Then describe and differentiate its characteristics and
uses.
Primary Product
(Product name)
No.
Substitute Product
(Product name)
Example Butter - expensive price use as bread
Margarine - lesser price also used as bread
spread
spread
4.
5.
1.
2.
3.
arrow_forward
Q 1. How do marketers classify products? Q 2. How can companies combine products to create strong co-brands or ingredient brands? Q 3. How can companies use packaging, labelling, warranties, and guarantees as marketing tools?
arrow_forward
Please help this is just an assessment
Our company Name is HEALTHY BATH COMPANY and our Product is BATHROOM HAIR KEEPER
We need the following please help:
Pricing Strategy
Promotion Strategy
Long Range Plans
Facilities
arrow_forward
how a bike battery company brand can promote their self. both online (facebook, instragram and others social site etc) and traditional way (newspaper, TV advertise, magazine, poster etc). also include how can they promote their self by organizing promotional events where they can physically contact the customer and let them know more about their brand. make a unique marketing plan for this bike battery brand
arrow_forward
1. How well do businesses nowadays establish their brands? Describe a company that has numerous brands. Put it in the subject line. Have each person choose a different company. Talk about their branding. What manner? Visit their website to learn more about their product lineup and product mix. Which items from each product line have the longest shelf lives? Describe how the product lines and product mixtures are strategically aligned. Are their items related to one another. Do businesses efficiently utilize their product lines and product mix for marketing strategies?
a.Were you taken aback by the list of the most valuable brands in the world? Do you frequently choose to buy recognizable brand name goods? Do you have any brands to which you are devoted? What feature of the product inspires brand loyalty in you?
arrow_forward
what is product policy, price policy, communication, and distribution. detailed answer ı need
arrow_forward
Q6 Part 1. Explain why branding is important.
Q6 Part 2. Analyse a brand of your choice, showing how it differs from a close competitor. You should use a model such as the brand building blocks or other similar model to inform your analysis.
arrow_forward
Brief Overview of the Marketing Mix for the Product. This should be a concise description of how you will address product features, distribution, promotion, and pricing for a minimalis handbag.
arrow_forward
When a carmaker offers different types of models under a particular brand, such as the Mitsubishi Montero Sport utility vehicle that is offered as GLX (around 1.2 million pesos), GLS (around 1.4 million), and GTV (around 1.7 million) variants, is this an example of product length or of product depth? Explain.
arrow_forward
Safety needs
Dry soup mixes that have long been popular in Europe are marketed as
sauces or dips in the U.S. This is an example of the
strategy. *
O Dual adaptation
Product-communications extension
O Product extension-communications adaptation
Product invention
Brand acts as an umbrella for new products is known as:
arrow_forward
SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Related Questions
- Among the identified 7P’s of marketing, which do you think are the three most appropriate marketing mix in a sari-sari store business, and why? Justify your answer by citing examples.arrow_forwardIdentify the 4Ps(Place, promotion, product, price) marketing mix of company Dairy Queen. Don't just give me the definitions, list and describe them for the company Dairy Queen. All content must be paraphrased. Use references from 2018-2021 and cite them. I included an example for the company Kobo.( I need it for Dairy Queen all 4ps). THIS IS NOT AN ESSAY ugh. I really need help with this. Plz help me.arrow_forwardDescribe the kind market segment in this example. Explain.arrow_forward
- Address the following items on the (Indian Cricket Team) Product: Explain the sport product or service to be marketed. Price: Identify the cost of the sport product or service as compared to its competition. Place: Describe how the product or service will be distributed to consumers. Promotion: Recommend how you will make consumers aware of the product or servicearrow_forwardPrepare a TOWS matrix of the 3-page Corporate Travel Policy attached.arrow_forwardI work for a financial services firm. We do new product development all the time, and a lot of it is of the incremental variety. You know, bundle credit card access to a savings account, bundle the savings account to the money market account, add an IRA investment option, things of that short. Explain how the new products process is relevant in my industry, and my company. Seems like it’s more tailored to physical goods. Isn’t it a little misleading?arrow_forward
- 7) Explain how the pricing of microwave ovens has changed over time as the product goes through its life cycle. 8) Describe the characteristics of the earliest and latest adopters for a new hand-held organizer. 9) Identify and explain the three variations from a standard product life cycle.arrow_forwardPlace: What are Possible ways to get the coca-cola product to the consumer What is a possible place to store the coca-cola prodcut Where is coca-cola sold?arrow_forwardBriefly list and explain the decisions required to design a full sales promotion program(eg: discount, contest, etc) for promoting the sales of Lux lotion in this upcoming winterusing the price adjustment strategies.arrow_forward
- Product, price, place, and promotion Discuss the 4P’s of marketing mix with Netflix strengths and weaknesses compared to disneyarrow_forwardSome high-fashion retailers, notably H&M and Zara, sell what some call“disposable fashion”—apparel priced so reasonably low that it can bedisposed of after just a few wearings. Here is your dilemma: You havean important job interview and need a new suit. You can buy the suit atone of these stores for $129 or at Brooks Brothers for $500. Of course,the Brooks Brothers suit is of higher quality and will therefore lastlonger. How would you use the two value-based approaches describedin this chapter to determine which suit to buy?arrow_forwardPlease answer the following multiple choice questions marketing experiment compares five different types of packaging for blank computer CDs. Each type of packaging can be presented in four different colors. Each combination of package type with a particular color is shown to 50 potential customers, who rate the overall attractiveness on a scale of 1 to 5. (a) The factors areA. the potential customers.B. the four different colors.C. type of packaging and color. (b) The experimental units in this experiment areA. type of packaging and color.B. the potential customers.C. the measure of attractivenessarrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning