Business research_MCQs

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Humber College *

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BUS5024OLB

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Marketing

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Feb 20, 2024

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docx

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Uploaded by CaptainPrairieDogPerson958

Question 1: Which of the following parts of the marketing research report goes at the end?  a) appendices  b) executive summary  c) findings  d) methodology Answer: a) appendices Question 2: _____ is the process of changing the data from their original form to a format suitable for performing a data analysis addressing research objectives.  a) Data coding  b) Data editing  c) Data entry  d) Data transformation Answer: d) Data transformation Question 3: What is the purpose of hypothesis testing?  a) draw conclusive decisions about sample estimates  b) determine whether there is support to draw conclusions about some characteristics of the population given the evidence provided by the sample results  c) to summarize and describe the sample data  d) to test whether the sample is scientifically drawn from a target population Answer: b) determine whether there is support to draw conclusions about some characteristics of the population given the evidence provided by the sample results Question 4: A sampling procedure that assures each element in the population of an equal chance of being included in the sample is called _____.  a) simple random sampling  b) primary random sampling  c) primary sampling  d) stratified sampling Answer: a) simple random sampling Question 5: The greater the number of subgroups to be analyzed, the smaller the necessary sample size.  a) True  b) False

Answer: b) False Question 6: A _____ is an investigation of a hypothesis stating that two (or more) groups differ with respect to measures on a variable.  a) statistical conclusions  b) descriptive analysis  c) paired comparison  d) test of differences Answer: d) test of differences Question 7: Which of the following is used to simplify and clarify data?  a) tables  b) graphs  c) charts  d) all of the above Answer: d) all of the above Question 8: The difference between the sample result and the result of an accurate census is called _____.  a) random sampling error  b) systematic sampling error  c) primary sampling error  d) secondary sampling error Answer: a) random sampling error Question 9: When a researcher makes inferences about the meaning of the data from a research study and draws conclusions about what these data mean in terms of their implications, this is an example of _____.  a) data analysis  b) data interpretation  c) data transformation  d) data conclusion Answer: b) data interpretation Question 10: In marketing research, it is always preferable to take a census rather than a sample of the population under study.  a) True

 b) False Answer: b) False Question 11: Which of the following should be kept in mind when preparing a presentation?  a) What were the limitations of the study  b) What are the recommendations based on the findings  c) What was the problem that prompted the research  d) What further studies are required to provide further detail  e) All of the above should be kept in mind Answer: e) All of the above should be kept in mind Question 12: A positive correlation between X and Y suggests that higher values of X are consistently associated with higher values of Y, and vice-versa.  a) True  b) False Answer: a) True Question 13: An analysis of the basic cross-tabulation for each level of a variable not previously considered, such as subgroups of the sample, is referred to as _____.  a) group analysis  b) cluster analysis  c) ANOVA  d) elaboration analysis Answer: d) elaboration analysis Question 14: The primary purpose of inferential statistics is to make a judgment about a population.  a) True  b) False Answer: a) True Question 15: When a researcher wants to estimate national market share based on the results of the test market for a new product in St. Louis and Kansas City, this is an example of _____.  a) descriptive statistics  b) the central limit theorem  c) inferential statistics

 d) the standardized normal distribution Answer: c) inferential statistics Question 16: The group from which information is required in order to address specific research objectives is known as:  a) survey participants  b) population of interest  c) sample frame  d) census Answer: b) population of interest Question 17: Which of the following is an example of a self-administered questionnaire?  a) telephone survey  b) door-to-door survey  c) mail survey  d) mall intercept Answer: c) mail survey Question 18: Which type of error occurs when certain sample elements are excluded or when the entire population is not accurately represented in the sampling frame?  a) Type I error  b) sampling frame error  c) statistical error  d) list error Answer: b) sampling frame error Question 19: The process of ascertaining that interviews were actually conducted is known as:  a) validation  b) coding  c) machine cleaning  d) data entry Answer: a) validation Question 20: When a research company routinely uses samples of 300 for its studies, it is using which type of plan to determine sample size?  a) the 50% rule

 b) budget available  c) rule of thumb  d) number of subgroups to be analyzed  e) systematic sampling Answer: c) rule of thumb Question 21: Which of the following has the LEAST impact on sample size determination?  a) Budget for the study  b) size of the population  c) level of confidence  d) desired error level  e) population standard deviation Answer: a) Budget for the study Question 22: Which should be used when comparing the means of three groups to see if they are significantly different from one another?  a) One-group t-test  b) ANOVA  c) Three-group t-test  d) Chi-square test Answer: b) ANOVA Question 23: A frequency distribution is a set of data organized by summarizing the number of times a particular value of a variable occurs.  a) True  b) False Answer: a) True Question 24: A frequency distribution is a set of data organized by summarizing the number of times a particular value of a variable occurs.  a) True  b) False Answer: a) True Question 25: Which statement is incorrect regarding the coding of open-ended questions?  a) determining codes can

continue the rest ChatGPT be somewhat subjective  b) can be tedious and time-consuming  c) raw responses need to be consolidated  d) codes to be entered into the database are determined when the questionnaire is constructed Answer: d) codes to be entered into the database are determined when the questionnaire is constructed Question 26: Which type of sampling procedure selects initial respondents using probability methods and selects subsequent respondents from information provided by those initial respondents?  a) snowball sample  b) stepwise sample  c) judgment sample  d) secondary sampling Answer: a) snowball sample Question 27: Bivariate analysis is the same thing as multivariate analysis.  a) True  b) False Answer: b) False Question 28: The transformation of raw data into a form that makes the data easier to understand and interpret is called _____.  a) descriptive analysis  b) outlier analysis  c) outlier analysis  d) outlier analysis Answer: a) descriptive analysis Question 29: A researcher hypothesizes that males and females differ with respect to attitude toward sports sponsorships. To investigate this hypothesis that these two groups’ attitudes differ, he will use a _____.

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