Marketing Mid Term Q and A
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Keiser University *
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MAR1011
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Marketing
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Feb 20, 2024
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Review Test Submission: Midterm Exam
Instruction
s
This exam consists of 25 multiple-choice questions from chapters 1 - 7. You have two hours to complete the exam. Once you begin the exam, you may save it, exit, and come back to complete it later. You must complete it within one session. Good luck!
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Submitted Answers, Correct Answers, Feedback
Question 1
4 out of 4 points
According to the five-step model of the marketing process, the first step in marketing is ________.
Selected Answer:
understanding the marketplace and customer needs and wants
Correct Answer:
understanding the marketplace and customer needs and wants
Question 2
4 out of 4 points
Which of the following is a difference between the marketing concept and the selling concept?
Selected Answer:
The marketing concept focuses on customer needs, whereas the selling concept focuses on existing products.
Correct Answer:
The marketing concept focuses on customer needs, whereas the selling concept focuses on existing products.
Question 3
4 out of 4 points
________ refers to working closely with people inside and outside the company to jointly bring more value to customers.
Selected Answer:
Partner relationship management
Correct Answer:
Partner relationship management
Question 4
4 out of 4 points
A customer who is both loyal and profitable is referred to as a ________.
Selected Answer:
true friends
Correct Answer:
true friends
Question 5
4 out of 4 points
According to the BCG matrix, products or businesses with a high market share in a high-growth market are classified as ________.
Selected Answer:
stars
Correct Answer:
stars
Question 6
4 out of 4 points
A strategy for company growth that involves increasing sales to current market segments without
changing the product is known as ________.
Selected Answer:
market penetration
Correct Answer:
market penetration
Question 7
4 out of 4 points
Which of the following best describes market segmentation?
Selected Answer:
dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors
Correct Answer:
dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors
Question 8
4 out of 4 points
When viewing the market from a buyer's point of view, "communication" corresponds to the ________ component of the marketing mix.
Selected Answer:
promotion
Correct Answer:
promotion
Question 9
4 out of 4 points
Which of the following has the primary function of helping a company target and promote its products to the right markets?
Selected Answer:
Marketing services agencies
Correct Answer:
Marketing services agencies
Question 10
0 out of 4 points
Which of the following is most likely categorized as a business market?
Correct Answer:
firms that buy goods and services for further processing
Question 11
4 out of 4 points
Changes in variables, such as income, cost of living, interest rates, and savings and borrowing patterns most likely reflect changes in the ________ environment of a company.
Selected Answer:
economic
Correct Answer:
economic
Question 12
0 out of 4 points
Which of the following is true of a good marketing information system?
Correct Answer:
It balances the information that a firm would like to have against what they really
need.
Question 13
4 out of 4 points
Which of the following is an advantage of primary data?
Selected Answer:
They are more relevant than secondary data.
Correct Answer:
They are more relevant than secondary data.
Question 14
4 out of 4 points
Which of the following is true of focus group discussions?
Selected Answer:
Consumers are not always honest and open about their opinions.
Correct Answer:
Consumers are not always honest and open about their opinions.
Question 15
4 out of 4 points
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Q10
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QUESTION 64
Product decisions affect customer
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QUESTION 67
Marketing should guide the firm’s mission by making sure the organization is focused offering value to
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What is a characteristic that can be assessed without difficulty before the purchase?
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A)
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B)
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40.
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Please explain all options , the right and the wrong also
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QUESTION 1
The Internal Information search that is part of the buying process involves
O searching your memory.
reading customer reviews on websites.
searching the internet for information.
O asking friends and family for advice.
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1.
using sage 50
what steps can we ignore in:
-sales process( sales Invoice, Sales Order Sales Quote and Proposal, Receive Money From Customer)
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Answer completely.
You will get up vote for sure.
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5.0 Recommendations
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Place/ distribution strategies?
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Question 11
Based on the Slicktext website, which of the following is a correct report of statistics related to text marketing?
O 95% of text messages are read within the first 5 minutes.
O The average redemption rate for a mobile coupon is 90%
O 85% of text messages with value are forwarded on to friends and family.
The average American looks at their cellphone 10 times per day
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Disadvantages of checklist
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Question 16
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b. Satisfaction
c.Marketing
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3 These are products whose physical characteristics are so identical, that it would be difficult,
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a. Brand equity
b. Consumer goods
c. Marketing
d. Primary Demand
4. It is a form of communicating or promoting the value of a product, service, or brand to the
consumers.
a Durable
b. Primary demand
c. Marketing
d. Consumer goods
5. This can used in marketing to describe the way in which a service capacity cannot be
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