consumer decision discussion

Cal wants to improve his golf game. After reading blogs written by professional players, he determines he needs to buy a rangefinder. At this point in his purchase process, Cal is in the________ phase of the consumer decision-making process.   Question 24 options:   Assessment   Evaluation   Search   Recognition

identify dependent and independent variables in this statement "We asked first 600 and then 1000 customers to think of a brand/product/service they loved and they disliked. We then asked them to write a divorce letter to the disliked brand and a love letter to the brand they admired, and to score these two brands on a scale from 1 to 10. In this way, we had a benchmark for the perception of the loved and the disliked brands."

Chart each of the following situations and place a product next to each that you currently use. Explain in detail your choices.  Buying Situation Product Straight Rebuy   Modified Rebuy   New Task

Which of the following would be the impact of mistakes in marketing budgeting?   A)The company and the brand may have to live with mistakes for the entire year B)The company will still make a lot of profit C)None of the option D)Nothing happen to the company and the brand

Jack recommends his new Keurig coffee machine to his friend Jill. Jill buys her own Keurig and loves it - studies show that she is now significantly more likely to recommend the Keurig coffee machine to another person. What is this effect called? Treatment effect Selection effect Marketing effect Referral effect

Which brand is the most vulnerable, i.e., of which brand consumers are more likely to switch to another brand? Brand C Brand B Brand A

A new buy, developed buy, and straight rebuy are the three decision options in the business buying process. Select one: True False

Children are most likely to influence the buying decision for which of the following items? O A. new technology O B. family car OC. health and wellness products O D. None of the provided responses are correct because children do not have an influence on buying decisions.

Develop a response using the following to guide you:   Identify a product/service of your choice. Provide the description of your product (at least 250 words) and market (at least 250 words). Identify your segment, target market, and positioning strategy (at least 250 words). Develop a SWOT analysis with at least four points for each dimension. Develop a PESTLE analysis with at least four points for each dimension.

Consumer decision is a careful evaluation of the attributes of a set of products, brands, or services and rationally selecting the one that solves a clearly recognized need for the least cost. a) Discuss the four views of Consumer Decision Making (an economic view; a passive view; a cognitive view and an emotional view); b) Discuss Consumer Decision Making Process in detail.

Select any two of the objections and d=lop a specific example ofhow they might lead to a bad decision in market planning

You have been appointed as a marketing manager for Tumfwane enterpriseslimited based in Mufulira in the Copperbelt that offers hospitality services to themarket. You managing Director wants to know the consumer buying decisionprocess. Write a memo to her using an appropriate diagram to explain the buyingdecision process of a consumer?  The president of a large manufacturer of household appliances that aremanufactured and sold in Zambia, has asked you to develop a system formonitoring and evaluating the impact of major environmental trends in thiscompany’s strategies and programmes. Briefly describe your proposed system interms of how you would organize your scanning activities, and evaluate the impactof each  Stouffer’s foods holds a commanding share of the growing market for low-caloriefrozen entrees with its lean cuisine product line. To maintain its lead as the marketcontinues to grow, what strategic marketing objectives should Stouffer focus onand why?

Less than 250 words. Discuss the types of decisions related to each element of the marketing program for delivering a value proposition and positioning it correctly in the minds of the target customer.

I need help with this one please thank you!

Arrange Maslow's needs by dragging and dropping the needs in a hierarchy from the lowest order needs at the bottom of the list to the highest order of needs at the top. Self-actualization = Self-esteem = Physiological = Love and belonging = Safety needs

What is a Business Use Case? What is a Product Use Case? b) What is the relationship between Work Context Diagram, Product Use Case and Business Use Case?

DSSs are useful for businesses since they aid in making choices that need several considerations.Describe the various sub-sections of the DSS. The way that DSS affects IT.

The old concept of marketing was simply selling the goods Select one: True O False

The types of stories sellers can use with customers include: Group of answer choices compare and contrast stories, success stories, failure stories, a., b. c. above b. and c. above

Dalina forgot her golf glove, so she bought the brand that was sold in the pro shop before her match. Which type of consumer problem solving did Dalina use?

CONSUMER DECISION MAKING PROCESS 1. Need Recognition 2. Search for Information 3. Evaluation of Alternatives4. Purchase Decision5. Post-Purchase Evaluation a. Describe the process that you followed when making the purchase. b. Relate your own decision-making process to the five-phase decision-making process as outlined in the textbook: i. Need recognition; ii. Search for information; iii. Evaluation; iv. Purchase decision; and v. Post-purchase evaluation.

The stage in the consumer purchase decision process in which the consumer decides that she does not have enough stored, memory based information to make a good purchase decision, and, as a result, consults an outside marketing source such as a brand's website----is probably part of the the: A Problem recognition stage Information search stage C Alternative evaluation stage D Purchase decision stage B