CH 9

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School

Douglas College *

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Course

1120

Subject

Marketing

Date

Feb 20, 2024

Type

pptx

Pages

20

Uploaded by ProfessorSnakePerson495

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. o | = |[ =] File Edit Tools Help Ggflew mMode v */ Delay ~ Q ;_] 1= < ,.‘ v , | Question 1 of 20 > 1/71 = View Policies Show Attempt History Your Answer Correct Answer Many companies that have been around for a few decades will observe how the way they interact with their own buyers and sellers has changed from adversarial, price focused transactions to a fundamentally different kind of system characterized by more trust, lower costs and more flexibility. This more modern approach is known as relationship marketing. supply chain management. agile marketing. egalitarian management.
> File Edit Tools Help C@hew EMode ~ Py R [ 5 7| S v = 9 Question 2 of 20 < > 171 = View Policies Show Attempt History Your Answer Correct Answer Sherwin-Williams has more than 4,000 company-operated paint and coating stores in 120 countries. They do not franchise. This is an example of which type of vertical marketing system? Contractual VMS Corporate VMS Discrete VMS Administered VMS
v, o || & | = | "F | File Edit Tools Help Lg New [ Mode v () Delay ~ [ Lt:J el T / S 9 Question 3 of 20 < > View Policies Show Attempt History Your Answer Correct Answer Which of the following is a reason why producers might offer discounts to retailers? Reduce inventory or storage space Develop or repair important relationships Inventory control and promotional planning Eliminate waste and spoilage
R File Edit Tools Help C_g New mMode v V gelay v H L:j > v P 7 v , B Question 4 of 20 < > 171 View Policies Show Attempt History Your Answer Correct Answer Which of the following is NOT one of the ways retailers help get products to the customers? Retailers increase the variety of choices available to the consumer. Retailers reduce the number of transactions for manufacturers. Retailers provide moving, sorting and handling goods as they become specialists in this area. Retailers provide efficiency and effectiveness to keep products at or below the “manufacturer’s suggested retail price.” N
@ File Edit Tools Help Gguew mMode v V Delay ~ H LD v & JS S e |9 Question 5 of 20 < > 171 = 3 View Policies Show Attempt History Your Answer Correct Answer Crystal saw a new brand of salsa being promoted online, and it was getting great reviews. She couldn’t find it anywhere in her area, so she began a campaign using social media to convince grocery retailers to start carrying this new brand. This is an example of what kind of retail strategy? Word of mouth strategy Social-media action strategy Push strategy Pull strategy
R File Edit Tools Help G{,Zum mMode v ~’ Delay ~ H H-_] el T ,. v , - Question 6 of 20 < > 1/1 = 3 View Policies Show Attempt History Your Answer Correct Answer Which of the following would be characterized as a discrete transaction? A small number of vendors were asked to submit confidential bids to refurbish the Vice President’s office Selling lingerie to a small retail clothing store Setting up an arrangement where administrative assistants in a company can order office supplies using their own discretion A restaurant running out of butter one night and sending someone to the local grocery store
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