2-1 Case Scenario Elite Burger's New Product Launch

.docx

School

Southern New Hampshire University *

*We aren’t endorsed by this school

Course

100

Subject

Marketing

Date

Feb 20, 2024

Type

docx

Pages

3

Uploaded by seankontogianis

Report
Project Charter: Elite Burger - Veggie Time Burger Launch Project Title: Elite Burger - Veggie Time Burger Launch Business Case: The business case for this project is based on the increasing demand for vegetarian and vegan products within the fast-food industry. Elite Burger aims to tap into this growing market by introducing the "Veggie Time Burger." This new burger will offer fresh, high-quality ingredients and innovative toppings, differentiating it from existing vegetarian and vegan products. The project is essential for Elite Burger to remain competitive and meet the changing preferences of its customer base. Project Requirements: 1. Develop a new vegetarian burger recipe that uses fresh and high-quality ingredients. 2. Create a marketing campaign to promote the Veggie Time Burger. 3. Design an appealing packaging for the new product. 4. Establish a supply chain for sourcing fresh ingredients. 5. Train staff on the preparation of the Veggie Time Burger. 6. Set up quality control procedures to ensure consistency. Project Scope: The project's scope encompasses the planning, development, and launch of the Veggie Time Burger within six months. This includes the creation of the burger recipe, marketing materials, packaging, supply chain setup, staff training, and quality control. The scope does not extend to modifications to existing menu items or major renovations of Elite Burger locations. Proposed Delivery Date: The proposed delivery date for the Veggie Time Burger launch is six months from the project initiation, which is [Insert Specific Date].
Stakeholder Register: Name/Title Role Level of Interest Power/ Influence Explanation Executive Team Decision Makers High High The executive team initiated the project and holds the authority to make critical decisions. They have a significant interest in the project's success. David Smith Project Manager High Moderate David has been assigned as the project manager due to his successful track record. He has a significant role in executing the project but may require approval from the executive team. Marketing Team Marketing Experts High Moderate The marketing team will play a crucial role in promoting the Veggie Time Burger, making them highly interested and having a moderate level of influence on the project. Product Development Team Culinary Experts High Low The product development team is responsible for creating the burger recipe, giving them a high interest in the project but relatively low influence on the overall project direction. Supply Chain Team Logistics Experts Moderate Moderate The supply chain team's role is critical, but they have a moderate interest and influence level, mainly dependent on the project's logistical requirements. Staff Members End Users Low Low Staff members will be responsible for preparing the Veggie Time Burger but have low interest and influence in the project's initiation and planning. Customers End Users High Low Customers have a high interest in the Veggie Time Burger's success, but their influence is relatively low at this stage, primarily limited to purchasing decisions.
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
  • Access to all documents
  • Unlimited textbook solutions
  • 24/7 expert homework help