2-1 Case Scenario Elite Burger's New Product Launch
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Project Charter: Elite Burger - Veggie Time Burger Launch
Project Title: Elite Burger - Veggie Time Burger Launch
Business Case:
The business case for this project is based on the increasing demand for vegetarian and vegan products within the fast-food industry. Elite Burger aims to tap into this growing market by introducing the "Veggie Time Burger." This new burger will offer fresh, high-quality ingredients and innovative toppings, differentiating it from existing vegetarian and vegan products. The project is essential for Elite Burger to remain competitive and meet the changing preferences of its customer base.
Project Requirements:
1. Develop a new vegetarian burger recipe that uses fresh and high-quality ingredients.
2. Create a marketing campaign to promote the Veggie Time Burger.
3. Design an appealing packaging for the new product.
4. Establish a supply chain for sourcing fresh ingredients.
5. Train staff on the preparation of the Veggie Time Burger.
6. Set up quality control procedures to ensure consistency.
Project Scope:
The project's scope encompasses the planning, development, and launch of the Veggie Time Burger within six months. This includes the creation of the burger recipe, marketing materials, packaging, supply chain setup, staff training, and quality control. The scope does not extend to modifications to existing menu items or major renovations of Elite Burger locations.
Proposed Delivery Date:
The proposed delivery date for the Veggie Time Burger launch is six months from the project initiation, which is [Insert Specific Date].
Stakeholder Register:
Name/Title Role
Level of Interest
Power/
Influence
Explanation
Executive Team
Decision Makers High High The executive team initiated the project and holds the authority to make critical decisions. They have a significant interest in the project's success.
David Smith Project Manager High Moderate David has been assigned as the project manager due to his successful track record. He has a significant role in executing the project but may require approval from the executive team.
Marketing Team Marketing Experts High Moderate The marketing team will play a crucial role in promoting the Veggie Time Burger, making them highly interested and having a moderate level of influence on the project.
Product Development Team
Culinary Experts
High Low The product development team is responsible for creating
the burger recipe, giving them a high interest in the project but relatively low influence on the overall project direction.
Supply Chain Team Logistics Experts Moderate Moderate The supply chain team's role is critical, but they have a moderate interest and influence level, mainly dependent on the project's logistical requirements.
Staff Members
End Users Low Low Staff members will be responsible for preparing the Veggie Time Burger but have low interest and influence in the project's initiation and planning.
Customers End Users High Low Customers have a high interest in the Veggie Time Burger's success, but their influence is relatively low at this stage, primarily limited to purchasing decisions.
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RAPIDecision® Quick Term Life Insurance
Project Structure
Tasks
Index
Index
A
B
C
D
E
F
G
H
I
J
A
B
C
D
E
F
G
H
I
J
Market Research
Cost Analysis
Product Design
Development Analysis
Developing Product Model
Filing Contracts
Product Testing
Pricing
Sales/Marketing Planning
Sales Force Training
Tasks
Market Research
Cost Analysis
Product Design
Development Analysis
Develop Product Model
Filing Contracts
Product Testing
Pricing
RAPIDecision® Quick Term Life Insurance:
Cost Structure
Immediate
Predecessors
10
8
12
10
8
6
4
.
Normal Expedited Normal
Duration
Duration
Cost
8
5
4
3
12
10
7
6
7
8
5
4
3
A, B
C
D
E
E
E
G, H
A, E, I
1.Network representation?
2.Critical path?
3. Non critical activities?
$100,000
$64,000
$76,800
$80,000
$64.000
$96,000
$120,000
$56,000
Duration
(in week)
8
12
10
8
12
10
8
6
$38,400
$32,000
4
Expedited Cost/
Cost
week
$145,000
$15,000
$82,000
18000
$112,000
17600
$106,400
8800
13600
5440
8000
7000
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Sales Force Training
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