Marketing Plan Template MKT 3301 (1)
.docx
keyboard_arrow_up
School
Houston Community College *
*We aren’t endorsed by this school
Course
1301
Subject
Marketing
Date
Feb 20, 2024
Type
docx
Pages
4
Uploaded by HighnessMaskGorilla24
Insert Your Team’s Name
Insert Each Group Member's Name
Marketing Plan
(100 points)
A. Executive Summary This section is written last but appears first in the marketing plan. It should highlight the most important
market opportunities, the marketing objectives, and the key elements of the marketing strategy that drive the firm toward reaching the marketing objectives. (10 points, approx. 1/2 page, single space)
B
. Name of product, description of the product, and explanation of the need
.
How does the product fulfill the audience's needs
(5 points, approx. 3-4 sentences)
DISCUSSION: Please post #B in the Discussion area by October 29
. This will provide you the opportunity to review the work of your colleagues and get feedback on your work.
C. Situation Analysis Be thorough and specific in writing this section. 1. SWOT
Strengths: List in bullet format the STRENGTHS.
Weaknesses: List in bullet format the WEAKNESSES.
Opportunities: List in bullet format the OPPORTUNITIES.
Threats: List in bullet format the THREATS.
(20 points, 1 page, single-spaced)
2. Competition For each competitor describe the market position of your company and an assessment of their marketing
strategies. How is your product different from other brands? Is it a “Me Too” imitator?
This should also include the product positioning
(10 points, approx. ½ page. You can present this in a matrix.)
DISCUSSION: Please post your draft in the Discussion area by November 5
. This will provide you the opportunity to review the work of your colleagues and get feedback on your work.
C . Marketing Strategy
1. Target Market Description
Describe the target market using market dimension variables. These are segmentation variables such as demographic, psychographics, behavioral or geographic. (5 points, approx. 2-3 sentences to describe the typical user)
2. Core Competencies (Competitive Advantage)
In approx. 1 paragraph describe the core competencies that provides a competitive advantage. (5 points)
DISCUSSION: Please post your draft in the Discussion area by November 12
. This will provide you the opportunity to review the work of your colleagues and get feedback on your work.
3. Marketing Mix Strategy
In approx. 2 pages describe the marketing mix strategies. (40 points)
Product Strategy: I
nclude items such as name, features/attributes, packaging, warranties and any other things that makes this offering unique and increases its ability to satisfy target market needs. What phase of product life cycle is the brand? Picture of product can be included.
Pricing Strategy: Explain your pricing strategy.
Where is your price relative to your competitors? Obviously, you must cover all your costs when setting the price. In general, do you want to develop a profit maximization pricing strategy, a status quo, no-frills/low-cost strategy or a competitive pricing strategy in which you try to offer similar features/benefits but some competitive advantage. G
ive
price per package. What is the markup % at the retail level?
Distribution Strategy: Explain the distribution system- direct or indirect. Name the
major type of intermediaries if indirect. For example, w
hat type of coverage does your product have? Does it vary by region? What will you do to support your intermediaries? Promotion Strategy: Explain all the promotion mix elements currently being used
to promote the product. What role will product advertising play? What role will corporate advertising play? What role will promotional advertising for the product play? You may discuss the relative importance of each (product advertising, corporate advertising and promotions). You should also discuss how you will establish a communications budget?
DISCUSSION: Please post your entire plan in the Discussion area by December 4
. This will provide you the opportunity to review the work of your colleagues and get feedback on your work.
D. Team Members and Responsibilities
Insert the full name of each member of the team and describe the person’s responsibilities. Be specific. Each person must participate
. (5 points)
Team Member
Responsibilities Percent Contribution
Suggested Grade
Member 1 (You)
Member 2
Member 3
Document to prepare and submit
1.
Written report using paragraph style to submit. Approx. 5-6 pages, 12-point font. Then add reference page. 2.
Please use 7-10 credible references to support your ideas. You may reference
your textbook(s), scholarly journal articles located within the UHD library, information from forbes.com, entrepreneur.com. Referencing information
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
- Access to all documents
- Unlimited textbook solutions
- 24/7 expert homework help
Related Questions
3
arrow_forward
Identify the marketing input behavioral objectives for the product.(500 maximum word limit)
Consider:
a. What will be the focus of the source of volume for Mio Amore?
b. Describe the different occasions of use (situations in which the SFPL products are used)? How is the company advantaged in service customers for these occasions?
c. Describe the roles customers play interacting with the product. Can this be improved?
arrow_forward
1. As a marketing manager of Kids Care, a manufacturer of baby skin care products, Tim plans to analyze customer attitudes related to this product category. Develop the research design elements (research plan) required to help Tom with his research problem. Word length: 150-200
arrow_forward
Prompt:
Imagine you are a sales manager for a sports equipment company. Your boss wants a sales report that measures sales by product category for April 2019. Your sales team has provided you with their numbers (see the lists below). Using those numbers, create a sales report you can share with your boss.
Remember, your sales report should include
a summary
Briefly describe what the report is and what the numbers represent.
a table
Organize the sales numbers in a way that helps you recognize any important differences or patterns. Ask your teacher if you have questions about how to build a table using the tools in the discussion board or upload a picture of your table.
an interpretation of the results
Briefly explain the assumptions or recommendations you can make based on the data (e.g., how many products you expect to sell next month, or which products to focus on selling).
Individual Sales Team Member Sales Numbers
Elison's Numbers
baseball equipment: 42 sales
basketball…
arrow_forward
Instruction: (Own word)Kindly write two to three sentences for each of the following marketing terms:1. Marketing Orientation2. Social Marketing Orientation3. Selling Orientation4. Target market5. Segmentation6. Positioning7. Targeting8. Marketing Mix9. Promotional mix10. Demand11. Customer satisfaction12. Customer dissatisfaction13. Delighted customers14. Brand15. Service16. Product17. Service quality18. Demographics19. Social class20. Distribution21. Marketing channels22. Business consumers23. Retail24. Wholesale25. Customer relationship
arrow_forward
Assignment #1 (Strategic Marketing)
Assignment #1
Product
Message
Price
Company's
Image
Facilities
Place
Promotion
How would you use this illustration above in strategic planning to adapt to the mission
and goals of the company? Explain each
arrow_forward
Give me a conclusion paragraph about Yankee Candle
arrow_forward
28- The quantitative goals covering a specific time period assignment to sales people is known as:
a.
Sales potential
b.
Sales analysis
c.
Sales follow up
d.
Sales quota
arrow_forward
Please explain the photo attached
arrow_forward
Answers with examples
arrow_forward
You are required to write a paper on the selected topic in selling and sales management.
The topic of focus is 'Prospecting and Lead Generation'.
Number of words 3500-4000 words
Use new times new roman font size 12.
Citations and Refences should be APA 7.0 and within the last five years
Your write up should include:
1. The title or topic
2. An interesting introduction to the topic
3. Main body informative sub-headings/paragraphs
4. A summary and conclusion of the write up.
arrow_forward
71. The element of the marketing mix demonstrated when a company places an ad in the Yellow Pages is __________. a) product b) price c) promotion d) place e) process 72. The element of the marketing mix demonstrated when an art gallery suggests a $2. 00 donation at the door is __________. a) product b) price c) promotion d) place e) production 73. To attend the winter concert presented by the community chorus, every person had to donate one unwrapped toy at the concert hall door. This statement is most closely related to the __________ element of the marketing mix. a) product b) process c) price d) place e) promotion 74. The element of the marketing mix demonstrated when a newspaper carrier throws a paper on the front porch is __________. a) product b) price c) promotion d) place e) process 75. The ability to buy a soda from a vending machine demonstrates which element of the marketing mix? a) Product b) Price c) Promotion d) Place e) Process 76. With today’s cell phones, you can…
arrow_forward
Scope creep is most likely to result from:
A. Too many levels in the WBS
B. Unskilled team members
C. Highly detailed specifications
D. Unclear product characteristics
arrow_forward
What role does formatting play in the effectiveness of a business report?
arrow_forward
PURPOSE
The purpose of this assignment is to develop the learners’ ability to discuss strategies, advantages and disadvantages of customer relationship marketing (CRM) in managing a business.
REQUIREMENT
Assume that you are the general manager of a luxury retail company in Malaysia, for examples Burberry, Prada, and Coach. Prepare a report to assess the need for customer relationship marketing (CRM) by highlighting its advantages and disadvantages to the business
arrow_forward
summary of (employee of the month) 2006 edition movie, considering chapter 1/2 (linking & relating it to relevant aspects.
business terms, points & topics explained from both chapters.
Use the editor to format your answer
arrow_forward
Discuss process of planning. 2 paragraphs only.
arrow_forward
38-
Which one of the following is not a step in the sales organization development process?
a.
Non delegation of set of activities to an individual position
b.
Classifying the tasks and group them
c.
Establishing supervision and reporting relationships
d.
Determining the tasks that must be performed
arrow_forward
SEM - Chap 1 - Student Copy - Economics of Marketing Review Assignment (1) - Word (Product Activation Failed)
Review
View
Acrobat
Tell me what you want to do...
References
Mailings
EA
Aa -
m,市,新, 外T
AaBbCcD AaBbCcDc AABBCC AaBbCcC AaB
A - ay A ==== E- 2--
1 Normal
1 No Spac. Heading 1
Heading 2
Title
Styles
Paragraph
1. Define and give an example of the term marketing.
2. Explain the marketing concept.
3. Describe the concept of demographics.
4. Explain the marketing mix.
5. Explain the concept of economics.
6. Define intellectual property rights.
7. Name four types of business ownership.
8. Describe how sports and entertainment impact national and local economies.
arrow_forward
Assignment that describes how a generic theory would be tested through applied research in a specific situation.
arrow_forward
1.1 Operate under the assumption that you have secureda meeting with
your ideal prospect to deliver a formal sales presentation. Clearly outline
the objective of this sales call by writing a SMART GOAL.
1.2 Research the market, list and explain 10 prospective B2B customers that
would be the right fit for your product/service within the market you will
serve.
A. For each provider, the name of the business, the address, and
phone number.
B. Explain in detail why each was selected and identified through
your prospecting exercise as the most viable prospects.
C. Select your best prospect for your oral presentation and
explain why they are your number choice to close the sale.
1.3 Describe the features, advantages, and benefits of your
product/service.
1.4 How should you prepare for the negotiations portion of the sales call
and build value to justify the asking price?
arrow_forward
a. Explain operational definition of consumer purchase behaviour, product quality, price and promotion of 'brand perception'.
b. State three question about product quality, price and promotion of customer buying action.
c. Explain summary of 'the influence of brand perception on customer buying action.
arrow_forward
Prepare a executive summary and memo on marketing supreme sports.(250 words).
arrow_forward
You have recently been appointed sales manager of a company selling used cars. Sales are declining and you suspect that a major factor causing this decline is a lack of motivation amongst the salesforce. At present they are paid a straight salary, the size of which is dependent on the length of service. Outline your thoughts regarding how you would approach this situation.
Word Limit 2,000 - 2,500 words
RUBRIC:
Criteria
Description
The extent of the declining sales and the cause.
Determine the extent of the decrease in sales and the cause, and examine the full range of possible reasons for this.
Research & Findings
Compare industry norms, in terms of sales and compare with present results. Compare industry sales average and the present level of sales. Discuss the possible causes
Motivation
Motivation would appear to be an issue which needs further investigation, and this could take several forms among other things. Discuss the possible…
arrow_forward
SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Related Questions
- 3arrow_forwardIdentify the marketing input behavioral objectives for the product.(500 maximum word limit) Consider: a. What will be the focus of the source of volume for Mio Amore? b. Describe the different occasions of use (situations in which the SFPL products are used)? How is the company advantaged in service customers for these occasions? c. Describe the roles customers play interacting with the product. Can this be improved?arrow_forward1. As a marketing manager of Kids Care, a manufacturer of baby skin care products, Tim plans to analyze customer attitudes related to this product category. Develop the research design elements (research plan) required to help Tom with his research problem. Word length: 150-200arrow_forward
- Prompt: Imagine you are a sales manager for a sports equipment company. Your boss wants a sales report that measures sales by product category for April 2019. Your sales team has provided you with their numbers (see the lists below). Using those numbers, create a sales report you can share with your boss. Remember, your sales report should include a summary Briefly describe what the report is and what the numbers represent. a table Organize the sales numbers in a way that helps you recognize any important differences or patterns. Ask your teacher if you have questions about how to build a table using the tools in the discussion board or upload a picture of your table. an interpretation of the results Briefly explain the assumptions or recommendations you can make based on the data (e.g., how many products you expect to sell next month, or which products to focus on selling). Individual Sales Team Member Sales Numbers Elison's Numbers baseball equipment: 42 sales basketball…arrow_forwardInstruction: (Own word)Kindly write two to three sentences for each of the following marketing terms:1. Marketing Orientation2. Social Marketing Orientation3. Selling Orientation4. Target market5. Segmentation6. Positioning7. Targeting8. Marketing Mix9. Promotional mix10. Demand11. Customer satisfaction12. Customer dissatisfaction13. Delighted customers14. Brand15. Service16. Product17. Service quality18. Demographics19. Social class20. Distribution21. Marketing channels22. Business consumers23. Retail24. Wholesale25. Customer relationshiparrow_forwardAssignment #1 (Strategic Marketing) Assignment #1 Product Message Price Company's Image Facilities Place Promotion How would you use this illustration above in strategic planning to adapt to the mission and goals of the company? Explain eacharrow_forward
- Answers with examplesarrow_forwardYou are required to write a paper on the selected topic in selling and sales management. The topic of focus is 'Prospecting and Lead Generation'. Number of words 3500-4000 words Use new times new roman font size 12. Citations and Refences should be APA 7.0 and within the last five years Your write up should include: 1. The title or topic 2. An interesting introduction to the topic 3. Main body informative sub-headings/paragraphs 4. A summary and conclusion of the write up.arrow_forward71. The element of the marketing mix demonstrated when a company places an ad in the Yellow Pages is __________. a) product b) price c) promotion d) place e) process 72. The element of the marketing mix demonstrated when an art gallery suggests a $2. 00 donation at the door is __________. a) product b) price c) promotion d) place e) production 73. To attend the winter concert presented by the community chorus, every person had to donate one unwrapped toy at the concert hall door. This statement is most closely related to the __________ element of the marketing mix. a) product b) process c) price d) place e) promotion 74. The element of the marketing mix demonstrated when a newspaper carrier throws a paper on the front porch is __________. a) product b) price c) promotion d) place e) process 75. The ability to buy a soda from a vending machine demonstrates which element of the marketing mix? a) Product b) Price c) Promotion d) Place e) Process 76. With today’s cell phones, you can…arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning