discussion week 3

The text says that branding is much more than labeling or packaging. Provide three examples where you believe the products or services did not live up to the brand. Use one of these examples to provide a more detailed description of how the offering's brand promise was inconsistent with your experience.

List three of your favorite brand names. What do you like about the product and/or brand name? What do you dislike? What image does the brand have in your mind? How loyal are you toward the brand? When was the last time you abandoned a brand name you had used for some time in favor of a new brand? Why did this happen?

Mentioned one artist and one brand. Please provide as much information about the partnership as possible.

Find a company whose brand extension is successful. Describe its brand extension in details and discuss how and why its brand extension is successful.

Pretend that your entrepreneurial venture has been making and selling one product for the past five years. Plan to make additional three products. These may be in the same category as the first product or not. What brand extension strategy are you going to adopt? Indicate your reason for your decision.

How does branding relate to competitive advantage? Why do all firms not brand their goods, if this enables them to raise their price?

What is a brand and how does branding work? Please answer at your own easy words.

choose a product that you have purchased recently. Research and investigate this product on the Internet and in the marketplace. Evaluate the marketing mix (product strategy, pricing strategy, distribution strategy, and promotion strategy) used by the manufacturer of this product. At a minimum, consider the following questions in your investigation: Product Strategy : In what category of consumer products (convenience, shopping, or specialty) does this product fall? Why? At what stage is this product in the product life cycle (introductory, growth, maturity, decline)? Why? What role, if any, did branding (brand name, symbol, slogan, etc.) play in your selection of this product? Why? What role, if any, did packaging play in your selection of this product? Why? Evaluate the quality of the product in terms of quality level and product consistency. Promotion Strategy : Identify the various media used to promote/advertise the product. Did other promotional tools (sales promotion,…

In short brief answer the following question: 1.Brand Equity Models: How can you relate the different models of brand equity to each other? How are they similar? How are they different? Can you construct a brand-equity model that incorporates the best aspects of each model? 2. Industry Roles: Pick an industry. Classify firms according to the four different roles they might play leader, challenger, follower, and nicher. How would you characterize the nature of competition? Do the firms follow the principles?

Based on what we now know about the essence of relationships, is it possible for a customer to have a relationship with a commercial (or other) firm? Is it possible for a customer to have a relationship with a brand? Is it possible for a firm to have a relationship with a customer—especially a customer who is one of millions of customers? If you said no to any of these, what conditions would have to be met before a relationship would be possible?

Frutika is available in your near retail store? If you didn’t find it in any store do you search in other stores or buy other brands? If yes, which brand you prefer? What do you think they should do when the covid is over?

1. How well do businesses nowadays establish their brands? Describe a company that has numerous brands. Put it in the subject line. Have each person choose a different company. Talk about their branding. What manner? Visit their website to learn more about their product lineup and product mix. Which items from each product line have the longest shelf lives? Describe how the product lines and product mixtures are strategically aligned. Are their items related to one another. Do businesses efficiently utilize their product lines and product mix for marketing strategies? a.Were you taken aback by the list of the most valuable brands in the world? Do you frequently choose to buy recognizable brand name goods? Do you have any brands to which you are devoted? What feature of the product inspires brand loyalty in you?

Critical Thinking Are there specific products that you purchase where branding does not matter and has never mattered to you? What characteristics of the related products and your own individual preferences can help explain why this might be the case?

The combined use of different marcom tools – such as advertising a brand on TV, sponsoring an event, and developing a social media presence – can produce a synergistic effect for a brand. What does the concept of synergy mean in this context? Provide a practical illustration of how two or more marcom tools when used in combination are capable of producing results greater than the sum of their individual contributions.    (When you provide a practical illustration, I need to see how you identified a business/brand using two or more marketing communication tools, and the greater results of their usage of those two or more tools. Discuss first what marketing communication tools are being used before presenting the results)

1. With appropriate examples, discuss the difference between a brand and a product. 2. What is a secondary brand association? Discuss five major reasons why the secondary brand association is essential in brand management. 3. For effective and appropriate brand positioning, marketers are required to do three basic things regarding target, competition, and product features. Discuss the three activities with appropriate examples. 4. Discuss the three steps involved in developing a brand architecture strategy. 5. With practical examples, explain how brand awareness can be assessed. Brands can provide basic functions to both consumers and the firm. Discuss three of such functions in each case.

'Brand parity' has become a major issue for companies. Identify three product categories in which a brand purchase is not very important. Why is the brand not important? Food, gas, and medicine Identify three product categories in which the brand is important. What brand or brands do you typically purchase in each category? Why? (Discuss phones (apple), cars (toyota), tools (black and decker)

Visit the company website (www.birkenstockusa.com/) and identify anddescribe the different product lines that it markets.

Q6 Part 1. Explain why branding is important.   Q6 Part 2. Analyse a brand of your choice, showing how it differs from a close competitor. You should use a model such as the brand building blocks or other similar model to inform your analysis.

The Accenture case demonstrates the value of brands for business-to-business. 1. why is reasonable for Accenture to invest money into branding.2. What are the arguments for and against changing the brand name of a firm (in general)?

There are services and products involved when buying or renting a car, and in both cases, the customer drives away in a car.  But buying a car focuses more on the product, whereas renting involves the service.  Explain four ways in which marketing for a rental car company differs from marketing for an automobile dealership.

Does Mavi have the right brand to support your recommended growth path? Why or why not? How would you assess Mavi's current brand equity and how transferable it is to new growth arenas? How extendable is the Mavi brand?

In what ways can a company adjust its brand portfolio? Explain each option with examples.