Reflective assignment # 3

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School

George Brown College Canada *

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Course

4022

Subject

Marketing

Date

Feb 20, 2024

Type

docx

Pages

1

Uploaded by shouryamalik999

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Reflective assignment #3 1. How does Tonbara Management Group plan to leverage emerging technologies and trends in digital marketing, such as augmented reality (AR) or virtual reality (VR), to enhance customer engagement and stay ahead of the competition? This question is essential for building my career within the organization because it demonstrates my forward-thinking approach and eagerness to explore innovative strategies. By understanding the company's stance on emerging technologies, I can align my skill development to contribute meaningfully to future projects. Additionally, it allows me to gain insights into potential areas where digital marketing can be enhanced to create a more immersive and interactive customer experience. 2. How is Tonbara Management Group planning to optimize its omnichannel marketing approach to ensure a seamless and experience, considering the diverse touchpoints such as social media, email marketing, and the company website? This question emphasizes my understanding of the importance of a unified customer journey across various channels. By discussing this with a senior leader, I can gain insights into the organization's strategy for integrating and coordinating digital marketing efforts. Understanding the omnichannel approach is crucial for my career growth as it enables me to contribute to creating a consistent and engaging brand experience for customers across all digital touchpoints. 3. With the increasing role of influencer marketing in digital strategies, how does Tonbara Management Group identify and onboard influencers to effectively reach the target audience, and how does it measure the impact of such collaborations? This question showcases my awareness of the influencer marketing landscape and its potential impact on brand visibility. By discussing this with a senior leader, I can understand the organization's criteria for selecting influencers, the negotiation process, and the key performance indicators used to measure the success of influencer collaborations. This knowledge is essential for my career development as it allows me to contribute to influencer marketing strategies, ensuring that partnerships align with the brand's values and objectives while delivering measurable results.
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