Reflective assignment # 3
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Feb 20, 2024
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Reflective assignment #3
1.
How does Tonbara Management Group plan to leverage emerging technologies and trends in
digital marketing, such as augmented reality (AR) or virtual reality (VR), to enhance customer
engagement and stay ahead of the competition?
This question is essential for building my career within the organization because it demonstrates my
forward-thinking approach and eagerness to explore innovative strategies. By understanding the
company's stance on emerging technologies, I can align my skill development to contribute
meaningfully to future projects. Additionally, it allows me to gain insights into potential areas where
digital marketing can be enhanced to create a more immersive and interactive customer experience.
2.
How is Tonbara Management Group planning to optimize its omnichannel marketing approach
to ensure a seamless and experience, considering the diverse touchpoints such as social media,
email marketing, and the company website?
This question emphasizes my understanding of the importance of a unified customer journey across
various channels. By discussing this with a senior leader, I can gain insights into the organization's
strategy for integrating and coordinating digital marketing efforts. Understanding the omnichannel
approach is crucial for my career growth as it enables me to contribute to creating a consistent and
engaging brand experience for customers across all digital touchpoints.
3.
With the increasing role of influencer marketing in digital strategies, how does Tonbara
Management Group identify and onboard influencers to effectively reach the target audience,
and how does it measure the impact of such collaborations?
This question showcases my awareness of the influencer marketing landscape and its potential impact
on brand visibility. By discussing this with a senior leader, I can understand the organization's criteria
for selecting influencers, the negotiation process, and the key performance indicators used to measure
the success of influencer collaborations. This knowledge is essential for my career development as it
allows me to contribute to influencer marketing strategies, ensuring that partnerships align with the
brand's values and objectives while delivering measurable results.
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