BMK355

Why is quality such an imponant product strategy objective? What are the dimensions of product quality?How has e-commerce affected the need for qualityproduct objectives?

Chart each of the following situations and place a product next to each that you currently use. Explain in detail your choices.  Buying Situation Product Straight Rebuy   Modified Rebuy   New Task

) What are the outcomes of creating superior customer value? Why should companies pay attention to these outcomes?

Describe six benefits of customer value to companies. Explain each benefit with an example

On your own, develop a product that you think would sell on the consumer market today. It can be a new invention or an innovation to an existing item that does not currently exist. Identify some of the features of your product with respect to each type of utility (at least 2 per utility where applicable), including each of the major components of form utility. Depending on your product, some of the major types of form utility may not apply and that is perfectly fine. Be sure to indicate why they do not apply if that is the case. PRODUCT DESCRIPTION TYPE OF UTILITY PRODCUT/SERVICE FEATURES FORM MATERIAL SCENT FLAVOUR COLOUR DESIGN PACKAGING PLACE , INFORMATION, TIME , POSSESSION

Prepare a questionnare about customer satisfaction on A to Z shopping mall. Please design 9 mcq and open_ended questions and demographic data.

Please read the following paragraph: Brand loyalty is regarded as an important indicator of success in the marketplace for nearly a century. Businesses enjoy several benefits through loyalty, such as reduced marketing costs and less price sensitivity, which provide the organization with a significant competitive advantage. Behavioural, attitudinal and mixed measures frequently identify positive feelings and satisfaction as prominent antecedents of brand loyalty. Consumer with these positive feelings may come together and form brand communities and act as an advocate for the brand. The reasons behind this behaviour (forming a brand community) are seldomly discussed in previous literature. Therefore, this study tries to investigate the reasons of forming a brand community (coming together with other consumers of the brand). Question : Please indicate your data collection method (qualitative or quantitative, first, and if you select qualitative please state which method you prefer), and…

Please read the following paragraph: Brand loyalty is regarded as an important indicator of success in the marketplace for nearly a century. Businesses enjoy several benefits through loyalty, such as reduced marketing costs and less price sensitivity, which provide the organization with a significant competitive advantage. Behavioural, attitudinal and mixed measures frequently identify positive feelings and satisfaction as prominent antecedents of brand loyalty. Consumer with these positive feelings may come together and form brand communities and act as an advocate for the brand. The reasons behind this behaviour (forming a brand community) are seldomly discussed in previous literature. Therefore, this study tries to investigate the reasons of forming a brand community (coming together with other consumers of the brand). Question : Please indicate which of the sampling techniques would you prefer and please state your reason.

Please read the following paragraph: Brand loyalty is regarded as an important indicator of success in the marketplace for nearly a century. Businesses enjoy several benefits through loyalty, such as reduced marketing costs and less price sensitivity, which provide the organization with a significant competitive advantage. Behavioural, attitudinal and mixed measures frequently identify positive feelings and satisfaction as prominent antecedents of brand loyalty. Consumer with these positive feelings may come together and form brand communities and act as an advocate for the brand. The reasons behind this behaviour (forming a brand community) are seldomly discussed in previous literature. Therefore, this study tries to investigate the reasons of forming a brand community (coming together with other consumers of the brand). Question : Please write two research questions for this problem . Please indicate which research design (exploratory, descriptive or causal) would you prefer to use for…

What is brand equity value and maintenance, and value equity, relationship equity, customer lifetime value, and customer equity. Explain the key concepts and provide a personal or professional life lesson that one can “take away” from these concepts?

a)Name the major factors that could influence buying decisions involving a luxury leather bag purchase. What do you know about the Bijan handbags? Who would buy a Bijan handbags when there is LV or Prada bags around?     b)Describe the types of buying behaviour when purchasing a luxury leather bag.   c)Describe the buying decision process of purchasing an LV leather bag.

Keller Williams Realty Inc. (KW) In 2018, Gary Keller the co-founder and CEO of KW announced that the company would change from a real estate company to become a technology company that specializes in real estate. To drive value for agents, KW has collaborated with leading technology companies such as Google, DocuSign, and Nextdoor. In the wake of Covid-19, KW has also teamed up with Facebook to train agents on best practices associated with virtual home tours. Question: What are the possible reasons for Keller Williams to seek collaborations with leading technology companies?

using logan paul as the brand critically evaluate the elements based on the six criteria (Keller& Swaminathan, 2020), discuss the benefits/drawbacks of the elements: name,URL, logo, symbol, character/s, slogan, jingle

Are not all goods really consumer goods, depending on how you define the customer? Discuss.

Define the term Interfunctional view? Explain with an example?

= AMZN: DG > Hazmat General Awareness Knowledge Check - Medium NA Question 7 You are picking an order and come across a box of perfume. What should you do? Please choose all that apply. Pick the perfume Raise an Andon Secure it well with bubble wrap Place a Flammable sticker on the box Submit

Less than 250 words. Discuss the types of decisions related to each element of the marketing program for delivering a value proposition and positioning it correctly in the minds of the target customer.

A4 Analyze mac cosmetic company which include: Value proposition Company Story

solve all mcqs write only answer Question 3 The organizations that are willing to create their monopoly in the market follows _______ approach.     Institutionalism     Zero sum approach     Population Ecology     Collaboration   Question 6 Assume that you and your three other team leaders are attending a meeting in which the consultant is advising you to make certain corrective measures in the first step of change management program. Which type of consultation is this?     Process consultation     Focus-group     one-to-one     one-to-many

Factors influencing consumer trust on online grocery shopping in Sri Lanka.Literature Review (No AI)Reference style harvard 25 referenceswords (2500-3000)DV = Consumer TrustIV_01 = Social InfluenceIV_02 = Trustworthiness of vendorsIV_03 = Perceived SecurityIV_04 = Quality issuesGuidelines:REVIEW OF RELATED LITERATURE AND STUDIESChapter 2 is a review of the literature. It is important because it shows what previous researchers have discovered. It is usually quite long and primarily depends upon how much research has previously been done in the area you are planning to investigate. This chapter should include the following information: Brief introduction of the chapter – what would be the contents of this chapter? What topics are to be discussed in detail? The literature review should present the following;•All variables and its relationships should have been explained with necessary references•Compare•Contrast•Comment•Conclude•References should be there for the following•Date, year,…

Answer the following questions in relation to that product: Aquaphor Baby Healing Ointment Questions (1)    Describe the product that you have chosen (2)    Comment on the information provided on label (Informational or promotional) (3)    Based on how the product was displayed, what position do you believe it command in the market place (premium, discount, basic etc.) (4)    How does the price of the product compare to the prices of the other products in the category? Is it premium, on par, discount etc.)? (5)    Who is the product targeted to? Who is the target audience? (6)    What consumer need does the product satisfy (7)    Based on the image of the product portrayed in its advertising, does the package support its image and price? Explain (8)    What marketing activities are used to promote the product in the store or otherwise (9)    What marketing activities are used otherwise to promote the product generally? (10) Based on the information you have collected and your…

E5 Knorr has been making cooking easy since 1838. Its ready-made sauces and stock pots are available in nearly 90 countries worldwide and with annual sales over $3 billion, it is parent company Unilever’s biggest-selling brand. In Poland, Knorr’s best-known product is Bulionetka; a stock used in soups and braised dishes. Even well-known brands can’t stand in the hypercompetitive FMCG category, especially when busy lifestyles mean that fewer and fewer Polish people take the time to cook at home. Knorr’s new TV campaign was designed to raise awareness among women aged 25-49, but Knorr also wanted to reach a younger audience to drive sampling and sales.   Q3. Assess the steps that Knorr company will undertake before choosing you as an external advertising agency. C6  Q4. Knorr wanted to reach its younger audience. Should they use the help of social media for promotion? Analyze the Pros and Cons of Social Media C5