Class Exercise - Global Entry Strategies

A market entry strategy is the planned method of delivering goods or services to a target market and distributing them there. Several entry modes like joint venture, direct investment, acquisition, indirect importing and direct importing are adopted by business entities to enter in new market. Once a firm named Zellbury decides to enter a foreign market, the question arises as to the best mode of entry. Discuss advantages and disadvantages of different entry modes that manager must need to consider when enter the foreign market?

You work for a company that designs and manufactures personal computers. Your company’s R&D centre is in Michigan. The computers are manufactured under contract in Taiwan. Marketing strategy is delegated to the heads of three regional groups: a North American group (based in Chicago), a European group (based in Paris), and an Asian group (based in Singapore). Each regional group develops the marketing approach within its region. In order of importance, the largest markets for your products are North America, Germany, Great Britain, China and Australia. Your company is experiencing problems in its product development and commercialization process. Products are late to market, the manufacturing quality is poor, costs are higher than projected, and market acceptance of new products is less than hoped for. What might be the source of these problems? How would you fix them?

Products must be adapted to accommodate national differences arising from customer preferences and each market’s economic conditions, climate, culture, and language. Think about the following products: packaged flour, swimsuits, textbooks, and automobiles. Describe how a firm would need to adapt the marketing for each of these products to suit conditions in China, Germany, and Saudi Arabia. In particular, think about the nature of the product, its pricing and distribution, and the marketing communications associated with it. China is an emerging market with low per-capita income, Saudi Arabia is an emerging market with a conservative culture rooted in Islam, and Germany is an advanced economy with a liberal culture.

Right-Time is a direct sales company, sells health products directly to consumers without going through retail outlets, thereby creating its own supply chain. It markets and distributes over 100 consumer products, employs over 5,000 people worldwide, and works with Right-Time business owners (RTBO) in over 25 countries. The RTBOs is the link between products and consumers. Right-Time has a global strategy for producing, marketing, and distributing its products worldwide which relies on the RTBOs. One strategy supports sustainable, small global organic farms to grow plants for their smoothie blends. Another strategy is aligning products and advertising to diverse markets. Additionally, they support employee volunteerism and offer employees four paid days per year of leave to volunteer. Employees regularly volunteer in their local communities, which builds brand awareness and demonstrates social responsibility for Right-Time. Right-Time hosts an annual celebration for employees,…

Think about the following products: packaged flour, swimsuits, textbooks, and automobiles. Describe how a firm would need to adapt the marketing for each of these products to suit conditions in China, Germany, and Saudi Arabia. In particular, think about the nature of the product, its pricing and distribution, and the marketing communications associated with it. China is an emerging market with low per-capita income, Saudi Arabia is an emerging market with a conservative culture rooted in Islam, and Germany is an advanced economy with a liberal culture.

You are expected to research market opportunities and develop a ‘Market Opportunity Report’ highlighting the opportunities and challenges that exist for an Australian company’s products/services (BWS LIQUOR) entry into a country of your choosing in Asia (INDIA). The selected company must currently NOT be operating or distributing products/services in the Asian market you have selected.  You may NOT contact the organization during the completion of this assessment.chosen company is BWS LIQUOR and u should write about how u gonna implement the business if u launch the BWS in INDIA. u should write 3000 word  

You have been hired by a company to lead its local and international expansion efforts. Considering that the company already has products which its markets on a small scale locally, it has become imperative that it makes additions to its current product variants, as well as promote these new and existing products in markets other than its existing markets. Propose four relevant strategies and the key marketing mix decisions you have to make in achieving its expansion objectives.

Order the alternative market-entry strategies from greatest control and risk (1) to least (9) + Internet * Importer * Exporter * Distributer * Licensing and franchising A Direct sales * Direct foreign investment * Strategic alliances + Joint ventures

“Global Marketing Research may be daunting but it is necessary in trying to successfully navigate and penetrate a foreign market… Successful, well-conducted international market research minimises the risk of wasted money, time, and effort from ill-informed marketing and financial decisions.”Source: Craig & Douglas (2005). With reference to the above statement, critically discuss the key problems/challenges in collecting international market data and argue how these problems/challenges might be overcome.

Covid-19 virus originated from China and spread throughout the world because of Chinese government delay in alarming the world about it. This has resulted in supply chain disruptions for many American and European Multi-national corporations who have world-wide presence but have their plants in China or source raw material from there. So, MNCs are planning to reduce their over-dependence on China. What can Indian government do to attract MNCs? And in doing so, will they jeopardize local home-grown companies? Is a balancing act possible?

Prepare a report for the expansion of a hair product into Australia.Examine the country based on the following criteria. In brief, analyze the political, economic, market opportunity and cultural environment of the country; market entry strategy -outline the challenges and opportunities of conducting business in the country selected and provide relevant guidelines and recommendations for entering the market.

Market Entry Strategy Entry Mode Selection: Based on your analysis, select the most suitable combination of market entry modes for CleanTech Innovations Inc to enter the target market and the associated countries (minimum 3 modes). Options must include, as discussed in the course, exporting, wholly-owned subsidiaries, and strategic alliances. Latin America (e.g., Brazil, Mexico, Colombia): Emerging market with increasing interest in technology and sustainability, but political and economic risks that could impact business stability., hence you will include at least 1 mode of entry (that is minimum 3 modes as stated in the instructions) for each of the bracketed countries in the Asian market.Rationale for Entry Modes: Justify your choices by discussing based on the analysis of risks and benefits of the chosen modes. Discuss with relevant support how the chosen mode will enable the company to build a strong market presence. Partner Selection (if applicable): If selecting a strategic…

As the incoming General Manager for a name property in our destination, you have requested a report from your Hotel Manager/ Resident Manager regarding the following: You are required to: the chosen hotel is Spice island Beach resort located in Grenada 7. Design a comprehensive marketing strategy to assist in making the property morecompetitive in today’s global market .8. Critical assess the procedures/policies that are in place to accommodate persons withdisabilities.

When a company has selected a potential target country for possible market entry. What general background information would be required to develop effective marketing plans

You are operating in Trinidad and want to market your Petroleum Gas to Brazil. Conduct an assessment of the mode of entry you will utilize based on the 5 modes discussed in the course (exporting, licensing arrangements, partnering and strategic alliances, acquisitions,  establishing new, wholly-owned subsidiaries).  Discuss two (2) potential advantages and two (2) disadvantages of the mode of entry selected. Conduct research on two (2) companies that failed when using the mode of entry you have selected for your product. Company names must be stated and what led to the failure must be clearly identified.

Competitive pressures associated with the threat of entry are greater in all of the following situations except when Select one: A entry barmers are relatively low and buyer demand for the product is growing rapidly, and newcomers can expect to eam attractive profits without inviting a strong reaction from incumbents. OB existing industry members are looking to expand their market reach by entering product segments or geographic areas where they curently do not have a presence. OC a large pool of potential entrants exists, some of which have the capabilities to overcome high entry barriers. OD. incumbent firms are willing to strongly contest the entry of newcomers with moves designed to make entry unprofitable O E customers have low brand preferences and low degrees of loyalty to seller.

Introduction to Market Entry Strategies: Provide an introduction to the importance of selecting the right entry mode in your international business. Your international business is an oil company located in Saudi Arabia. Use this info to answer all 3 parts of the question. 1a. Discuss the potential of export options for your international business. Analyze the advantages and disadvantages of direct and indirect exporting. 1b. Explore countertrade options as an alternative entry method. Examine the implications of engaging in countertrade for your business. 1c. Examine at least three different types of contractual entry modes, such as licensing, franchising, and strategic alliances. Discuss the characteristics, benefits, and risks associated with each

Select an E-Commerce company that is based in Southeast Asia and describe its business model accordingly. Identify its value proposition, revenue model, marketspace, competitor, competitive advantage and market strategy. Provide the information about the company's management team and organizational structure as well. You are required to create a report that includes your own interpretations.

the company is tesla and it's for introduction to international busines

In Gass, 10-25 Minutes for Teams Assume you are thedirector of marketing for a U.S. firm that produces oneof the products listed below. Your firm is consideringgoing after the Indian market and is faced with thedecision of the bes! entry strategy. Should your firmsimply export their products, or would a strategic alliance, licensing, a joint venture, or direct investmentbe a better choice? Develop your ideas for a best entry strategy. Be specific in your recommendations fora strategy, how to implement the strategy, and yourreasons for your recommendations.Products:1. Tablets (similar to the iPad) targeting the consumermarket2. Expansion of your discount retail store chain3. Short-term (from an hour up) auto rentals

Read the Case and Answer the following Questions The Swedish brand of furniture sells a wide range of home furnishing products. Its affordably priced but good quality products have grown popular in several countries globally. This is an analysis of the marketing strategies and  techniques IKEA utilized to achieve global success. The target market of IKEA is mainly the global middle class. It sells good quality and durable but affordable home furnishing products. The middle class consumers generally look for products that are good in terms of design and quality and come for low prices. It is also a reason behind the increasing presence and popularity of IKEA globally. IKEA uses both traditional and digital channels to advertise and promote its brand.  It has used social media to attract and engage customers. Separate country pages are used to engage customers on Facebook. Pinterest, Twitter, Google plus and other social media channels are also used by the brand to promote itself. From…

Read the Case and Answer the following Questions The Swedish brand of furniture sells a wide range of home furnishing products. Its affordably priced but good quality products have grown popular in several countries globally. This is an analysis of the marketing strategies and  techniques IKEA utilized to achieve global success. The target market of IKEA is mainly the global middle class. It sells good quality and durable but affordable home furnishing products. The middle class consumers generally look for products that are good in terms of design and quality and come for low prices. It is also a reason behind the increasing presence and popularity of IKEA globally. IKEA uses both traditional and digital channels to advertise and promote its brand.  It has used social media to attract and engage customers. Separate country pages are used to engage customers on Facebook. Pinterest, Twitter, Google plus and other social media channels are also used by the brand to promote itself. From…

Read the Case and Answer the following Questions The Swedish brand of furniture sells a wide range of home furnishing products. Its affordably priced but good quality products have grown popular in several countries globally. This is an analysis of the marketing strategies and  techniques IKEA utilized to achieve global success. The target market of IKEA is mainly the global middle class. It sells good quality and durable but affordable home furnishing products. The middle class consumers generally look for products that are good in terms of design and quality and come for low prices. It is also a reason behind the increasing presence and popularity of IKEA globally. IKEA uses both traditional and digital channels to advertise and promote its brand.  It has used social media to attract and engage customers. Separate country pages are used to engage customers on Facebook. Pinterest, Twitter, Google plus and other social media channels are also used by the brand to promote itself. From…

Read the Case and Answer the following Questions The Swedish brand of furniture sells a wide range of home furnishing products. Its affordably priced but good quality products have grown popular in several countries globally. This is an analysis of the marketing strategies and  techniques IKEA utilized to achieve global success. The target market of IKEA is mainly the global middle class. It sells good quality and durable but affordable home furnishing products. The middle class consumers generally look for products that are good in terms of design and quality and come for low prices. It is also a reason behind the increasing presence and popularity of IKEA globally. IKEA uses both traditional and digital channels to advertise and promote its brand.  It has used social media to attract and engage customers. Separate country pages are used to engage customers on Facebook. Pinterest, Twitter, Google plus and other social media channels are also used by the brand to promote itself. From…

Read the Case and Answer the following Questions The Swedish brand of furniture sells a wide range of home furnishing products. Its affordably priced but good quality products have grown popular in several countries globally. This is an analysis of the marketing strategies and  techniques IKEA utilized to achieve global success. The target market of IKEA is mainly the global middle class. It sells good quality and durable but affordable home furnishing products. The middle class consumers generally look for products that are good in terms of design and quality and come for low prices. It is also a reason behind the increasing presence and popularity of IKEA globally. IKEA uses both traditional and digital channels to advertise and promote its brand.  It has used social media to attract and engage customers. Separate country pages are used to engage customers on Facebook. Pinterest, Twitter, Google plus and other social media channels are also used by the brand to promote itself. From…

International Market Research Your presentation was very well received Yet, having no previous work experience with moving into international markets, you think it might be best to contract with an external service to research international markets In the discussion board, meet with your marketing team and discuss the following challenges ahead of you Consider and discuss the following: – What are the key considerations in choosing such a partner? – What would you expect of them? – How would you go about finding such a partner and what would your selection criteria be? – Is the marketing research process you have learned applicable in part or whole to this effort? – Is it more cost effective to do the research yourself?

Instructions: Analyze and answer the following questions A US Company plans to sell farm equipment in a country in Asia. This country traditionally had not conducted business with companies outside of its geographic region. Answer these questions for the US company. How might economic conditions affect business decision What social and cultural influences could affect business decisions? How could politics and laws after the company's exporting activity? What geographic factors might influence the company's international business activities?Kindly elaborate your answer. Thank you so much!