Assignment 2 - 103987397

Q5: What do you consider to be the key factors underlying the success of BeeCell’s direct mail campaign?

Q No. 4: A company’s marketing environment consists of the actors and forces outside of marketing that affect marketing management ability to build and maintain successful relationships with target customers. Describe the environmental forces that affect the company’s ability to serve its customers?

Problem 1: Identify three product or service categories other than books, video, and  music where the “Long Tail” appears to be an important factor online. For each of your examples. point out which of Anderson’s causal factors seem to be important. Problem 2: Brynjolfsson et. al.’s model of consumer surplus provides a quantitative measure of the value of the Long Tail. Outline a method, and the kind of data that you would want, in order to apply this model to one of your examples in part 1. Problem 3: Still using the Brynjolfsson model, are there any scenarios where increasing the online product assortment might actually reduce surplus? The Long Tail, Chris Anderson, (2006),  “Ch. 1:  The Long Tail,â€Â  pp. 15-26.   “Ch. 3:  A Short History of the Long Tail,†pp. 41-51, “Ch. 4:  The Three Forces of…

subject: Technology marketing write how can you sell me the old model Radio

1. Select a product category and after drafting positioning maps that represent the competing products in that particular category (based on your own perceptions), find possible market opportunities or gaps in the positioning maps that have yet to be filled. (Please refer to the picture) 2. Why do we say that perceptions count more than reality, at least in the world of marketing?

Australia's consumer watch dog has sued Samsung Electronics for allegedly misleading consumers by promoting water-resistant Galaxy smart phone sassuitable to use in swimming pools. 1a) What is the key issue to addressand why is it important? b.)Who is it a problem for?

Keeya group of industries is a biscuit making company that is expanding by increasing its products visibility. The company has hired a Marketing Manager who will be primarily responsible to help Keeya market on various online and off line platforms and improve its brand name. You have been assigned the responsibility to identify the important knowledge, skills and abilities that this marketing manager should have. Explain which level of TNA would be suitable in the current situation and how would you go about doing it.

B. Covid-19 Vaccine – Various brands of Covid-19 vaccines are now available around the Globe. Since national safety is at stake, the selection of which brand to purchase is a matter of group decision-making process. Using the five key roles in the organizational buying center, identify who will be the users, influencers, buyers, deciders, and gatekeepers and explain how each will influence the decision of choosing which brand must be procured.

Consider the following scenario: As the marketing manager at Tesla your main responsibility is to launch the new Tesla x compact SUV model...a completely new electric model item in the Tesla product line. History suggests that having prospects test drive the vehicle enhance the probability of the sale. However, you want to encourage prospects to register and reserve a chance to complete a test drive at the Tesla dealerships. Determine the campaign objectives and aligning KPIs Campaign objective Aligning KPI

1 review the SDGs and determine significance for a sole proprietor sustainable development Goals | united nation development programme

Is the following statement correct?   Ansoff's product-market-matrix has three categories: product development, market development, market penetration. In the following, the model is applied with the car manufacturer BMW. Product development for BMW means creating new products in new markets (eg new BMW car models sold in Africa). Market development implies expanding into new markets with existing products (eg BMW expands to Africa). Market penetration increases revenue in present markets with existing products (eg promotion of an established BMW car model).     Please choose an answer: True Not correct

Why is Peter Stuyvesant still one of South Africa's most valuable brands? Faced with a possible band from advertising on national media in Indonesia, Peter Stuyvesant would like to know why the brand has remained resolute under similar circumstances in the South African market. Measured by the South African brand watch company, Brand Finance Directory, the financial value of Peter Stuyvesant is growing, despite there, having been no tobacco advertising and sponsorship activity for the past 25 years in South Africa. The 2024 rankings were published recently saw Peter Stuyvesant climb into the top 30 of Most Valuable Brands in South Africa. As a marketing strategist in South Africa, the CEO for Peter Stuyvesant Indonesia requires your input on the following.

What is your understanding of the 7Ps of marketing? with reference

HKSAR has recently announced lifting most of the restrictions on arrivals from overseas. Imagine you were hired by Hong Kong Tourism Board (HKTB) as a marketing intern, you are tasked to recommend HKTB to come up with TWO marketing recommendations to attract overseas visitors to Hong Kong to spend their summer holiday. Apply relevant consumer behavior concepts/theories to support your recommendations and illustrate your understanding of these topics.

When BCG revised its advice about how to use its matrix, it determined that market share was less important in driving a firm’s profitability. It included new drivers of performance. What is one of these new drivers?

Anna has tailored the products offered by Truth Inc. in each of the countries the company operates in. Anna is utilizing the--------?

Mf2. What is the objective in Key risk indicators specifically unauthorized trading?   Please provide enough context.

One way to maintain exclusivity for a brand is to raise its price. That’s what luxury fashion and leather goods maker of Louis Vuitton did. The company does not want the brand to become overexposed and too common, so it raised prices 10 percent and is slowing its expansion in China. The Louis Vuitton brand is the largest contributor to the company’s $13.3 billion revenue from its fashion and leather division, accounting for $8 billion of those sales. It might seem counterintuitive to want to encourage fewer customers to purchase a company’s products, but when price increases, so do the product’s contribution margins, making each sale more profitable. Thus, sales can drop and the company can still maintain the same profitability as before the price hike. If the company’s original contribution margin was 40 percent, calculate the new contribution margin if price is increased 10 percent. Refer to Appendix 2,Marketing by the Numbers, paying attention to endnote 6 on the price change…

P3

Answer questions 3-6 in relation to that product: Questions Please note the product chosen is mineral water. explain each question in details (1) Describe the product that you have Chosen . (2) Comment on the information provided on the label (3) How does the price of the product compare to the prices of the similar products in the category? (4) Who (which target market) is the product targeted to? (5) What consumer need does the product satisfy? (6) What marketing activities are used to promote the product in the store and nationally?

You are hired as an external party to conduct marketing research for Nestle Malaysia. The goal of this research is to understand consumer behavior in coffee consumption. Explain FOUR (4) research criteria needed to fulfill the research activities and produce quality research findings.

Q3. Facebook is a social media web and mobile application company. It operates a software system designed to enable saving and discovery of information on the World Wide Web. Evaluate whether Facebook marketing tools are effective and safe.

V1          Target market what is the income for the people to get a car Range rover? and what is the gender?   the location; what country's a company for the car range rovers they targeted and why?

What could the USPS do in the future to reinvent itself to support Internet Marketing? please no plagiarism.

Q No. 1: Consumer buying behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. Discuss the Top seven Characteristics in Consumer Buying Behavior. Also discuss the steps of Buyer Decision Process?

a)Name the major factors that could influence buying decisions involving a luxury leather bag purchase. What do you know about the Bijan handbags? Who would buy a Bijan handbags when there is LV or Prada bags around?     b)Describe the types of buying behaviour when purchasing a luxury leather bag.   c)Describe the buying decision process of purchasing an LV leather bag.

As a result of Covid-19 pandemic, the use of sanitizers came to be one of the important conditional products for both business and individual customers however producers should maintain their state of production post Covid-19 via encouraging the use of sanitizers to different groups of customers. Based on your own choice, select one of your favorite brand sanitizers to analyze the following while citing examples: 1- The different new trends in segmenting and targeting that the firm marketers may use to increase its production to multiple groups via multiple segmentation and targeting bases  2- Your own creative ideas to use the various techniques of brand placement, retro branding and stealth marketing that the firm brand marketers may use to strengthen the brand positioning  Cite any references you used both in text and at the end of your assessment in Harvard style referencing.

Create a marketing strategy for a service oriented business in the tourism industry in Grenada. The business is a tour business called tropical voyage. You are to do the following: Do a marketing strategy, this section will include: Describe the company’s target market and its characteristics. - demographic characteristics of target customers. - number of potential customers - customer needs, wants and habits. Advertising and promotion: - media used. - media costs. - frequency of usage. - plans for generating publicity. Pricing: - cost structure, fixed , variable. Comparison against competitors prices Distribution strategy: - channels of distribution used.

1. Market segmentation of food product in marketing. 2. Market targeting of food product in marketing.

6) Briefly describe the three key points managers must consider when using expert opinion, consumer surveys, test marketing, and price experiments in analyzing consumer behavior.