WEEK 8_REAL BEAUTY SKETCHES FIT_HOANG KIM TO

34. Develop a brand name for (a) a voice-activated wireless speaker, (b) a sports apparel store, (c) an Internet grocery shopping service, (d) a mobile app, or (e) a pet-walking service. Justify your name.

how to create customers for a skin care product of your choice and illustrations to support suggestions:

Creative Homework/Short Projecr As a member of anevv product team with your company, you are working to develop an electric car jack that would makechanging car tires easier. You are considering conducting a test market for this nevv product. Outline thepros and cons for test marketing this product. Whatare your recommendations?

1. Sara is aware of many different brands of food processors, but she is only considering seriously three of these brands. These three brands that Sara is evaluating constitute her ____. Select one: A. Alternative set B. Awareness set C. Preferred set D. Evoked set E. Evaluative Criteria 2. Lara noticed that she was running out of gas. She pulled into the closest pertrol station and filled up the tank. Lara's decision on which gas to purchase is characterized by ____. A. limited decision making B. A high level of cognitive processing C. Extended decision making D. A high level of affective processing E. A low level of purchase involvement. 3. Most purchases in supermarkets are unplanned. Select One: A. True B. False As soon as possible urgent With Explanation

Individual brands -- these are brands which identify a particular product, and not the name of a company eg. Close-up toothpaste, Lux bath soap etc. Select one: O True O False

For this professional assignment consider the four (4) stages of the product life cycle (introductory, growth, maturity, and decline) for the company you selected in DQ Week 3 and: Define your marketing objectives under each one of the four stages. Explain how you will use the marketing mix to create your marketing strategy under each one of the four stages. Discuss the level of competition under each stage as you develop your strategy.  Discuss how cultural context and location of the marketing strategy affects the product life cycle stages.   Ensure that you support your response with at least two (2) peer-reviewed sources plus the textbook. If possible, use resources outside of the USA and include perspectives from different countries, contexts, and cultures.

Q1. Identify a product you use every day. Assume you are the marketer of the product and want to convey the ways your product differs from competing products in the marketplace. Create a differentiation strategy to promote your product and create a competitive advantage. Q2. Identify a new business that has emerged in your community or online in the past few years. Describe the company’s customer value-driven marketing strategy. Write  a positioning statement for this business.

Google is pursuing a global brand web strategy and must be mindful of the cultural and language differences across countries. Select one: Ⓒ True O False

Select the most appropriate positioning for a firm that currently home delivers pre-prepared food, on a weekly basis, to people who are trying to lose weight. They have now decided to pursue an opportunity in providing a somewhat similar product, but this time, targeted at children. You have been presented with a number of different positioning alternatives that the firm could adopt for this new target market – which one would you choose?    Alternative Positioning Options for Kid’s Home-delivered Lunchboxes Option One – As a weight-loss product For =                Many kids are becoming over-weight Against =         Kids may be embarrassed to take to school   Option Two – As a convenience/easy way to organize kid’s school lunches For =                Both parents work in many families and time is important Against =        Some parents may be embarrassed that they have to outsource their kid’s lunch (as potentially seen as disorganized or lazy)   Option Three – As a simple way to…

you’re asked to compare and contrast your samples. You can comment if they are particularly good to attract target consumers or how they are different from each other to stand out from the competition. Maybe they offer additional healthy ingredients or better quality. For some products, it may only be different design or nicer packaging.

Please both question answers

What is marketing?

8. Cues - the norms of a product, what one normally thinks of certain product types or brand. You will need to do a bit of research here. Provide an example of a cue/cues as per cereal. Remember cues can vary by all/any of the 4 Ps of the Marketing Mix. Your answer could be a product that match cues, goes against cues, should change due to cues, etc. Be specific and be sure to explain well.

Product How did coca-cola company  develop its product,  and what is its history  Packaging: describe and explain how it gives the product a personality(Coca Cola can)  Brand name: What is it? How would it affect how the product is perceived? ( Coca Cola)

4. When the client comes to an agency and says they have a new product they want their target market to know about, then the agency should think about creating an ad with these kind of appeals in mind: *Hint: you can choose more than one appeal. a. Comparative appeal b. Price appeal c. News appeal d. Popularity appeal e. Feature appeal

Sally Morrison, the head of marketing for Lightbox (De Beers' synthetic stone brand), said the brand's products were meant to be viewed by consumers as playful accessories. "Everyone who is in this space is focusing their marketing on the bridal category." Ms. Morrison said. "And we believe they are missing an incredibly interesting opportunity: the self-purchasing professional and younger woman, the older woman who already has a jewelry collection," and any woman "who doesn't want the weight and seriousness of a real diamond for everyday life." "Though man-made stones account for only about 2 percent of the diamond industry's supply, analysts at Citibank have forecast a possible rise to 10 percent by 2030." Based on this quote in the article, how would you categorize Lightbox in De Beers' portfolio planning?   O. Dogs   O. Stars   O. Question Mark   O. Cash Cow   O. Red Light

New cold coffee product for Nescafé in the UK ran a brand lift study to discover the most effective targeting strategy and found that its ads in Instagram Stories had achieved a 6-point lift in awareness. Used Instagram and Facebook to quickly achieve strong unaided ad recall and brand awareness about the launch of its new cold coffee product. Some assets were created from scratch to fit the popular Instagram Stories format Multi-cell brand lift study showed Stories can effectively drive greater brand impact Saw 6-point liftin unaided brand awareness. The challenge: Nescafé Azera Nitro aims to provide a coffee experience that combines a smooth taste and a unique texture, best served chilled The brand strives to bring innovation to a crowded marketplace of cold and ready-to-drink coffees in the UK The brand wanted to use Instagram and Facebook's large audience to quickly achieve strong unaided ad recall and brand awareness about the launch of its new cold coffee product. Nescafe…

D4) Pick a product and company name and then explain the 4 four P's regarding that

Select any two (2) cream-based makeup in the market and provide i. The brand and manufacturer's of the products ii. Their tag lines or claims printed on the label (if any) iii. Their ingredients and functions iv. A product review or comments about the product (you can express your own opinion if you use the product or select any comment posted by other users).

Identify the brands exiting marketing strategy and its alignment with company’s mission and vision. 4 Ps’ of Marketing (Price, Product, Place and Promotion) Segmenting, Targeting and Positioning Decision Making Consumer Decision Making and its stages Involvement Identification and explanation of customer perceptions towards the brand through sensation (sensory stimuli and receptors). Use of questionnaire is recommended to identify customer perceptions. Also include self-concept and brand personality. Which learning theories have been used by the brand and how? Elaborate the aspects of cultural influencing brand image and decision making. Current marketing strategies (advertising, product design, price, packaging, place, logo, etc.) Recommended strategies based on your consumer behavior course and analysis of the gap found in existing strategies. Explain your developed ad based on your knowledge of consumer behavior and link it with your recommendations.

Identify the brands exiting marketing strategy and its alignment with company’s mission and vision. 4 Ps’ of Marketing (Price, Product, Place and Promotion) Segmenting, Targeting and Positioning Decision Making Consumer Decision Making and its stages Involvement Identification and explanation of customer perceptions towards the brand through sensation (sensory stimuli and receptors). Use of questionnaire is recommended to identify customer perceptions. Also include self-concept and brand personality. Which learning theories have been used by the brand and how? Elaborate the aspects of cultural influencing brand image and decision making.

V C CSePub - Electronic Publishing For Professors - Create eBooks 1 Q p @2 W Download S Your Profile | 16 Personalities D2L Trademark Infringement: Models by Mus the advertisements are only seen by older professors and astronomers with interests and expertise in this field who can confirm these models' accuracy and realism. The term "Musk" is often used to describe scents of male cologne and deodorants. In 2017, Prometheus began to sell high-end cologne to be used by models in photo shoots and exclusive fashion weeks worldwide. A trademark search performed by Prometheus did not turn up the mark Models by Musk. Prometheus then began selling their newest cologne, Musk for Models, in a black box with the mark on the box in pixelated white lettering. Underneath the mark on the box, Prometheus' slogan for its newest scent was also printed in a white pixelated font and read "Out of this World." On the bottom of the box, Prometheus provided information explaining the purpose of the scent for…

Case Discussion Questions -What features matter to customers, and which do not? -What would the optimal wearable look like? -Are you worried at all about the sample—are customers who visit the retailer representative of those who might purchase online? -If you were to cluster the customers first, and then run a separate conjoint on each cluster, do you think the results would vary? Could the company create different wearables to satisfy multiple segments? -What features do you wish the company had included that might appeal to customers more?

How would you determine the best product position for the following? a. A brand of tablet computer b. A cell phone targeting children c. A local animal shelter d. A line of power tools targeting women e. A brand of toothpaste

How is ZOMATO doing in customer satisfaction. Brief Points